If you are a business owner, getting more traffic to your eCommerce store is one of the most effective ways to get your brand in front of new customers. However, growing traffic isn’t as easy as it sounds. You can opt for digital ads, but with the increasing rates of Product Listing Ads (PLAs), it is not worth getting into keyword bidding with superior eCommerce brands. This is where iBoost Web comes in with eCommerce SEO in Los Angeles and Atlanta, making you less reliant on ranking higher in Google searches, paid channels, and driving organic traffic to your website. Here are tips to help you drive organic traffic to your store.
Ensure You Have an SEO Strategy in Place
With SEO, failing to plan is planning to fail. It would help if you had a short- and long-term strategy, and our team of professionals can work with you to customize solutions specific to your business. While Google is always changing the rules of page ranking and SEO, we recommend taking an agreed approach. We can help you put strategies in place to ensure you stay on the front foot for successful SEO in Los Angeles. A conservative approach can leave one going around in circles and always a step behind the competition.
Assign a Budget for SEO
Running an eCommerce website comes with the temptation of investing in Pay-Per-Click (PPC) campaigns. While this is an understandable alternative to growing your SEO in Atlanta, you must pay for every conversion, which becomes expensive over time. Investing in SEO might take longer before you can see the results, but we guarantee you significant long-term benefits. Unlike PPC, you aren’t paying for direct conversions but investing in brand awareness and potential leads with SEO.
Focus on Quality Long-Form Content
We aim to help you create entertaining, informative, and engaging long-form content for enhanced reliability in gaining organic traffic. Consumers should not be treated like faceless, nameless cash dispensers by businesses. With our experts by your side, we can personify your eCommerce site to allow consumers to connect with your brand. An effective way of achieving this is through appealing, keyword-rich content. Most people appreciate an e-commerce site full of articles and blogs that affect their daily lives.
Refine and Update Your Content
Long-form content is crucial for growing SEO in Atlanta, but it is more than just writing a blog. Even new posts over time need to be refreshed for relevance and impact on your target audience. Although a blog written a while back may still drive traffic to your site, times and trends constantly change. Updating your content prevents the contradiction of previous claims with new information, improving your ranking across search engines.
Check Your Ecommerce Site Architecture
It is crucial to ensure the infrastructure and architecture of your eCommerce website doesn’t hinder your SEO efforts. You can achieve this by focusing on your services and products, making them more accessible on the site. We can schedule website auditing to ensure it performs well and update the content. Always prioritize promoting what you sell, whether it is pop-up text, redirects, or CTAs.
Build Industry Relationships
In the business world, connections are everything. Ecommerce is no exception, as creating relationships with trusted websites within the same niche helps you grow your store. You can partner with them for exposure, allowing you to leverage some effective techniques like high-authority backlinks. When reputable e-commerce sites link to your eCommerce store, we guarantee you an increase in organic traffic significantly.
Make Your Pages Shareable
The internet has allowed people worldwide to share ideas, and as a business, you need to make your eCommerce site shareable. Even with SEO-friendly content, if your site is not shared, it will not serve the bottom line: creating traction and driving organic traffic to your store. We can help you tap into the vast, untapped online market through shareable content to spread your gospel. The more your website is shared, the more leads you’ll get.
Do you need help in developing a winning SEO in Atlanta or Los Angeles? Contact us at iBoost Web and schedule a consultation with our representatives. We can help you take your SEO to the next level without breaking the bank.