A new business will always see its fair share of stumbles and problems. One such problem would be inviting and retaining customers and clients. People need some time to get to know you and what you are offering. If you are providing the same products and services, they might not bother checking you out. But don’t take this personally. They may only prefer the auto shops that they have already tried and tested.
So what should your next move be?
Offer Different Services and Products Than Your Competitors
If you offer the same services and products as the rest, you will have a hard time attracting new clients. Instead, offer something that your competitors do not; something that will give you an edge over the competition.
A car shop can have a multitude of specializations. Most will offer basic car maintenance and repairs. Why not offer something better like car restorations and accessories installation? Of course, you will need new equipment like an automotive spray booth. But think of it as an investment for your shop’s future. This may be your chance to penetrate a market that these other shops have no access to.
Invest in Marketing and Advertising
Sometimes, all it takes is a colorful and flashy ad to get people noticing your business. And if you manage to pull off a good marketing plan, you should be able to win over new clients from your rival auto shops.
You do not even need to spend much on it. A small car shop should not even spend money on a TV ad. You can have better reach using online marketing and advertising strategies. Facebook, for instance, offers ad placements that can be targeted around your area.
Consider Lowering Your Prices
Everybody likes getting stuff for cheap. If people learn that you are offering the same things at a lower rate, you should steal a few customers away. Over time, word-of-mouth should be able to boost your business and expose it to potential new clients.
But before you do lower your rates, you should check whether it is a viable choice for you. You may end up losing more money because of it. Factor in all operational costs and see whether lowered prices are even doable. Also, offering bundles might entice people to give your shop a shot.
Improve Customer Services
Great customer service is one of the core foundations of a business’ success. It starts the moment a customer walks into your shop or makes an online inquiry and extends even after the customer leaves the place.
In return for all your hard work, you will then create a loyal following of your own. Build a community and nurture it over time. Always remember to provide stellar services and establish a trust system between you and your customers, whether they’re new or are already a loyal patron.
Winning over new customers for your shop can be hard, especially for a new business. But if you can pull off the tips listed here, you should be able to whisk away a few from the competition.