Your small business isn’t being marketed as well as it could be.
You’re not the only entrepreneur that needs help. Marketing is always evolving and things become outdated quickly. When’s the last time you looked in the back of a newspaper to look at the advertisements?
You don’t need to devote huge money to marketing campaigns, but you do need to be smart about where you allocate the money that you do devote to marketing.
Creativity and diligence are key here. The most noteworthy creative marketing ideas utilize the simplest tools available to us. Grab a pad and pen and start jotting down your thoughts. Here are 3 DIY creative marketing ideas.
1. Use Your Social Media
Making use of your business social media accounts is the easiest and most affordable way to promote your business. Facebook and Instagram are best, and Facebook allows you to pay to promote specific posts. Just a few dollars can boost your post so that hundreds more people in your area will see it.
Use your socials to publish valuable content related to your products. Don’t neglect your blog and diligently promote it over Twitter and Facebook. Use your social media to draw people to your website.
Make sure to engage and grow your audience with hashtags, promotions, and a good sense of humor. Social media is a way for your customers to get to know you, so you should let them in on what you and your staff are doing day-to-day.
2. Create Physical Advertisements
Yes, most advertising is done over the internet nowadays, but there is still value to the old fashioned flyer or billboard. For now, people still do have to leave their houses to get groceries, bring the kids to school, and go to work.
Give them something to look at when they’re driving on the highway or walking down the street. Create flyers and distribute them around your target neighborhoods.
You’ll want to make sure that the design on your flyer grabs the attention away from the hundreds of other flyers out there. Hire a graphic designer to make you a cool logo, or if you can’t justify that, there are plenty of free templates for flyers online.
A great way to get your name out into the world is by going on podcasts.
There are thousands of podcasts now, most of which go unlistened, but choose one that appeals to you and reach out to the hosts to be a featured guest. You can also become a sponsor on a popular podcast to create buzz around your product.
If you’re up for it, you could even start your own podcast. Promote your product(s) by having expert guests on and building your audience. Even with a small listener base, a podcast is a great way to show off your personality and let consumers in on what it is that you do.
Creative Marketing Ideas 101
If you’re a thoughtful, creative person, then coming up with creative marketing ideas should come naturally to you. It’s not hard, just sit down and think of something that would grab your attention.
There is no such thing as a bad idea, just bridges to better ideas. Take what you’ve learned here and apply it to your business to see what you can come up with.
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