How To Distinguish Your Business From Your Competitors & Make More Money


You can increase your profits and make more money when you’re stealing business away from your competitors and keeping your customers happy. You can achieve this goal by making it clear what makes you different and distinguishes you from the other companies out there.

If you fail to do so, you risk getting lost in the shuffle and no one truly knowing why it’s better to do business with you. Learn ways to distinguish your business from your competitors so you can make more money and find long-term success.

It may not be an easy feat, but it’ll be well worth the hard work when you’re thriving.

Improve the Customer Experience

Distinguish your business from your competitors and make more money by improving the customer experience.

It includes having a smooth and trouble-free shopping experience, both in-store and online. You want customers to feel welcome and show that you care about your customers having a positive experience when shopping with you.

Consider investing in card readers so you can collect payments anywhere, anytime, and with little to no effort on your part. Smart payment systems allow you to sell, scan, and print using a single device.

Your customers will appreciate you using technology to make everyone’s lives easier.

Offer Innovative Products & Services

Another way to distinguish your business from your competitors and make more money is to offer innovative products and services.

If you get too comfortable and fail to make progress in this area, you risk falling behind the competition quickly. They’ll continue to release solutions that wow and impress consumers, and you won’t be able to keep up so you’ll risk losing business to them.

Always be thinking a few steps ahead and working on new and improved ideas and outputs that will attract and retain customers now and in the future.

Commit to Delivering Exceptional Customer Service

You can distinguish your company from the others by delivering exceptional customer service at all times.

There isn’t room for mistakes or errors when you’re serving clients, so make sure you train your employees about how to handle all sorts of inquiries.

Be responsive, stay true to your word, and always follow up to ensure your customers are satisfied. You’d be surprised to know that many companies fall short in this area and struggle to win back customers.

When you commit to better customer service, word will spread about how wonderful it is to do business with you, and your ratings and reviews will increase.

Exceed Expectations

Instead of aiming for mediocre or just getting by, try to exceed customer expectations.

Distinguish your business from your competitors and make more money by going above and beyond every chance you get. Brainstorm ideas with your team about how you can accomplish this goal so everyone is prepared to respond appropriately and can make this a reality at your workplace.

Be creative and enthusiastic when working with your customers and confirm they’re more than satisfied with the service you provide during each interaction.  

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

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