If you’ve been at all plugged into the social mediaverse over the past couple of years, you’ve no doubt heard about TikTok. This app has quickly entered the mainstream and has even brought some political polemic along with it.
With its meteoric rise in popularity, businesses everywhere are trying their best to strike gold and gain a following on the app while the iron is still hot. Unfortunately, many of these TikTok-hopefuls don’t have much of an idea about how to see success on the app.
While TikTok isn’t right for every business out there, it’s an important tool to have at your disposal if you’re trying to build your brand. In this guide, we’re going to cover seven killer tips that will help you grow your TikTok following and keep your audience engaging with it consistently.
What Is TikTok?
TikTok is a popular new social media app that focuses on short, loopable videos that are often set to music or utilize comedic sound effects.
Compared to other social media apps, like Facebook and Instagram, it can be characterized as more fun, casual, and lighthearted. Instead, you’ll see a lot of dance videos, creative video edits, short sketches, “satisfying videos,” and similar content when you fire it up.
As a result, TikTok has primarily appealed to a younger demographic (particularly Gen Z), and that age group serves as the primary user base for the platform. That makes TikTok an important tool for cornering Gen Z and younger millennials, but it also means that the app is less useful for reaching the older generations, like Gen X and the Baby Boomers.
Because of this age segmentation, it’s important that your TikTok content speaks to the younger generation and doesn’t come across as too dry, businessy, or stuffy.
7 Tips To Get TikTok Followers Obsessed With Your Content
Now that we have some background info, let’s jump right into our top seven tips for making TikTok content that sticks.
1. Understand What Your TikTok Followers Want
Although TikTok is relatively new, it’s still old enough that the first wave of influencers is already established. And while that means you won’t be able to be one of the first movers on the app at this point, it does give you another advantage: you can learn from the best in the biz.
Don’t make the mistake of trying to reinvent the wheel. Take this opportunity to examine the most popular influencers in your niche and study what they’re doing. Then, take inspiration from them and see how you can make your content more like theirs while still maintaining your own unique voice.
If you’re not sure which influencers to study, you can use a tool like InfluenceGrid to find the top performers in your niche. Then, comb through their content to find the videos with the most views, likes, and comments — those are the ones you should pay the most attention to.
The key here is to strike a balance between using some of their techniques without ripping them off. It will take creativity to find a way to find inspiration while still staying true to your brand, but influencers serve as a great starting point.
2. Collaborate With Famous Influencers
If you can’t beat ‘em join ‘em! In addition to studying what famous influencers post, you can also reach out to them and ask them to collaborate.
This provides two benefits. First, you can reach your collaborator’s audience with a joint video. Second, you can learn from the influencer as you work together — kind of like a private TikTok masterclass.
Unfortunately, influencer collaborations aren’t cheap — TikTok is their job, after all. You can use a TikTok price calculator to figure out how much they will cost you, but it can often be hard to find influencers that are in your budget.
However, it’s also important to keep your ROI in mind. Your videos are much more likely to go viral if they feature some of TikTok’s most famous faces. So, stick within your budget, but don’t discount the value of a TikTok influencer collaboration just because it’s more expensive than you might have initially expected.
3. Jump On The Latest Trends
TikTok is something of a trend machine. One of the reasons the app is so popular is because it makes great use of hashtags and hashtag challenges.
In short, users can make a video of something, like a choreographed dance, and then make it into a challenge by including a unique hashtag, like #MiddleClassDadDance. Other users can then make their own versions of the dance and include the hashtag. As you can see, the snowball can quickly start rolling, and videos can become viral incredibly fast.
From a marketing perspective, it’s important that you stay on top of the latest TikTok trends and challenges so you can jump on the ones that best fit your business. Participating in a TikTok trend or challenge can give you a lot of exposure and show off your fun side.
4. ALWAYS Use Tags On Your TikTok Videos
Following up on our last tip, make sure that you don’t neglect your hashtags, whether they’re part of a challenge or not.
The TikTok algorithm puts a lot of weight on tags, so it’s important to find relevant tags that can bring your content to the masses. Without using tags, your videos simply won’t be seen — and it’s pretty hard to build an audience without, well, an audience.
When you’re choosing which tags to use, it’s a good idea to use some that are descriptive and some that are already popular or trending. This way, you can ride the latest trend while also remaining searchable to users who are looking for content on a specific topic. Of course, if you’re participating in a hashtag challenge, make sure to include that hashtag too.
Some of the most popular hashtags on TikTok right now are:
5. Stay Active
The key to success in almost any endeavor is consistency. You can make the best TikTok video imaginable, but if you don’t follow it up with something else, you won’t be able to stay relevant, and your audience will eventually move on to the next thing.
If you want to keep your audience engaged, you need to make consistent contact with them over time so that they can get to know you and build a connection. Gen Z is quick to get bored and move onto the next trend, so don’t let too much time go by between your videos.
One great way to stay consistent is to maintain a posting schedule. For example, you could decide to post one new video every Tuesday, or one new video every two days. That way, you won’t fall off the cart or sit around waiting for inspiration to hit you.
6. Keep Your Viewers Watching Until The End
When deciding what content to promote, the TikTok algorithm puts a lot of weight on view time. This means that if you can get your viewers to watch your entire video — or even better, watch it on repeat — then TikTok is more likely to serve it up to more viewers on their For Your page.
There are a few techniques you can use to boost your view times. To start, you can focus on making short, loopable content. For example, make a short dance video that is simply addicting to watch, or a short 10-second joke that your viewers will want to watch again and again. Keeping your videos short means there is less of a time investment to watching them over and over.
You can also create short introductions for your videos that leave your viewers intrigued and dying to find out what happens. For example, you could start out a video with a 3-second introduction that just says “here’s what happened when I blended my iPhone” — it’s essentially Tik-bait.
Finally, don’t be afraid to break your video up until multiple parts. This is common practice for longer-form content that can’t fit within the constraints of a single video.
7. Teach Them Something New
Knowledge is power, and information is valuable. If you can teach your audience something new, they’ll find value in your content and will keep coming back for more.
Almost everyone has a subject or hobby they’re interested in, so try to find something relevant to your niche and make content about it. However, make sure that whatever you post, it’s equally entertaining as it is educational — you don’t want your TikTok videos to come across like math class.
Since TikTok is a video and audio platform, editing tutorials, music production tutorials, and the like tend to be popular.
The Bottom Line
TikTok is an emerging platform that appeals largely to the younger crowd — specifically Gen Z and the youngest millennials. Although it isn’t right for every business out there, it’s important to understand how the platform works so that you can make an informed decision about whether you should be using it as part of your marketing stack.
At the end of the day, TikTok is a lot of fun, and if you’re having fun with the platform, your followers will too. If you want to get TIkTok followers, it’s best to stay casual, learn from the pros, and stay authentic to yourself. The rest will come naturally.