SEO and Growing Your Website’s Visibility During a Pandemic


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COVID-19 changed everything, including digital marketing. Traffic online exploded, hitting levels the world’s never seen before. People are still doing more on the web than in person as the pandemic persists. Between the end of 2019 and the beginning of 2020, traffic went up 35%. It’s more than people popping online more. Millions of new businesses have launched, too. With the competition getting tighter, it’s vital to pick up the pace on your long-term marketing goals with SEO.

What is SEO?

SEO is the process of making your website more visible online. When someone searches for keywords on Google, Bing, or other search engines, they’re served a list of results that match their query. The results are ranked in order of relevance, popularity, and several other factors. While you can’t control all aspects that propel websites to page one, you can complete the right steps to push it in the right direction. The higher your website ranks on the list, the higher your visibility.

Benefits of Growing Your Website’s Visibility

The internet surpasses any other form of business. You can get your business in front of many more people than ever before. It’s the best way to grow your consumer base, increase traffic, and boost revenue. On top of that, SEO is the only long-term marketing strategy you have full control over. No one else will do it for you or help you get your website to page one, not even a multi-million dollar budget. It’s up to you, but it will take work and persistence.

SEO Tips to Attract More Visitors to Your Website

How can you gain the attention of the millions of people online? Here are a few tips to get you started.

Optimize Your Website for Speed & Mobile Users

Since the introduction of Google’s mobile-first index, speed has been important for having a functional website and ranking well. An estimated 55% of searches are now coming from mobile devices over desktops, so your users expect fast loading times no matter how they search. Make sure to keep your images optimized, minimize redirects, and speed up your page load times to keep visitors sticking around.

Create In-Depth Content That Delivers Value

You must create content that provides real value to rank in the search engine results pages (SERPs). Rather than creating generic or shallow content, focus on creating unique essays that help your reader. Write articles that share information, provide a solution to a problem, or entertain your audience. It’s not only the subject matter that matters but also the writing style and delivery.

Invest in high-quality images & videos

Give your page an image boost by investing in high-resolution photos and videos for your website. These visual elements increase user engagement and boost click-through rates. Since 85% of mobile viewers believe the visual aspect for a brand is an essential site feature, you can bet it will draw visitors to your website if it looks professional. When you have quality images and videos on hand, you don’t need as much time to create original content, which frees up your schedule for other marketing activities.

Reach Out To Influencers For Backlinks

Influencer marketing is a powerful way to gain high-quality backlinks that will improve your search rankings. If you have the budget, you can work with influencers directly. But there are also other ways to contact them without spending too much money. Try searching social media sites like Twitter, Facebook, and Instagram for relevant hashtags, handles, or profiles. Add these influencers to a list of prospects and reach out to them later.

Optimize your content for local search terms

Create localized content that will rank in the top results on Google based on location. This will help people find you when they search with their city’s name or neighborhood. For example, if you run a business in Leeds, make sure you optimize blog posts and articles for “Leeds” to direct local traffic to your website.

Keep in mind that SEO is a perpetually evolving search engine algorithm, which is a formula that search engines use to rank websites on the web depending on their relevance and popularity. Your content needs to evolve with the algorithm to stay on top. To boost your website’s online visibility, you need an SEO specialist that knows the latest updates and techniques to maintain it. Contact us today for more information about our services and how we can help you stay ahead of the competition.

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

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