Guide to Marketing Jobs


Getting a six-figure marketing job is not an impossible thing, even for the ones without traditional experience. However, finding this type of work is not always easy no matter how skillful and prepared one is.

Changing a company, shifting a career, or just wanting a new job are some of the main reasons why people decide to dive into the marketing waters.

Getting the wanted position is extremely difficult for most of the people, not because of lack of knowledge, but because of the wrong approach while applying. Standing out from the crowd is one of the most important things to have in mind when fighting for the same spot with hundreds of equally qualified people.

This step-by-step guide helps people walk successfully through the hiring process for marketing jobs.

1. Meet New People

Expanding social circles is one of the starting points when preparing for a marketing position. Nothing is better than the right connection, so having a huge network of people from the industry, is a beneficial thing.

A personal recommendation can be the key to success, and sometimes it is more effective than a flawless resume and impeccable marketing skills.

How to Meet New People?

  • Attend Networking Events

Websites like Eventbrite can be very useful when it comes to finding the event of your interest. By attending events where likeminded people gather, the possibilities to meet a potential employer or co-worker are limitless.

  • Join Linkedin and Facebook Groups

Marketing companies are present on all social media, so joining their groups can be helpful when planning on applying for a job. Both, Linkedin and Facebook communities offer a wide variety of information, opportunities, and details about marketing agencies that need new employees.

2. Constant Learning

Marketing is a changeable category, therefore it requires a constant learning process and upgrading of the knowledge.

Being familiar with the newest methods and always having fresh ideas are things that every marketing company requires from the employees, especially the new ones.

Learning Methods

  • Talking to Experts

After meeting new people from the marketing field, it is necessary to use those contacts and start communicating with them. Asking questions about a certain topic to someone who is an expert in the area, is an obvious way of learning.

  • Read, Read, Read

Another way of learning all about the newest strategies is to read books.

“By expanding the knowledge and learning about the most effective methods, people get more chances to draw employer’s attention when the time for an interview comes. Being fully prepared for the wanted job is one of the best things to do, and it will definitely eliminate all possible competition”, says one of the experts at Pro-Papers.

  • Marketing Podcasts

Listening to marketing podcasts is extremely useful for everyone who’s considering joining a company or starting an online career in this field.

  • Marketing Blogs

Subscribing to company blogs and learning directly from them is another way to understand what the specific company needs and what’s their approach and priorities.

3. Social Presence Control

Every individual leaves a trace on the social space, and sometimes without even remembering some old MySpace account that still lingers online.

When getting ready for a marketing job interview, it’s necessary to check all data about yourself on the Internet and see what personal information is helpful and what can actually blow up the job opportunity.

Not all content is for everybody’s eyes, so re-branding the personal social presence is an absolute must.

  • Do A Clean-Up

Websites like TruthFinder and BrandYourself are useful for gathering videos, pictures, groups of a person, and eliminate what can ruin a job opportunity.

  • Social Networks

Social Networks are not necessarily negative, and can actually help a person demonstrate interests and hobbies connected to the job.

  • Focus on Linkedin

Linked is probably the best social network to express professional skills. Connecting to companies and people that can help during the hiring process and demonstrating marketing cleverness can be the key to a dream job.

  • Creating Content

One of the best ways to express marketing knowledge is to start creating content. No matter if it is a blog, tweets, videos, as long as it is connected to the company’s taste, any content will attract attention and help the individual to stand out from the other applicants.

4. Be Active and Communicative

Being active when trying to get a marketing job means to engage as much as possible with all the blogs, social media pages and groups, attend events, research information about the company, as well as the people who work there.

Showing preparedness and ability to learn everything about the desired marketing company will mean a lot to the people in charge of the interview.

5. Culture Fit Is A Must

When choosing a marketing company, there are some rules that need to be followed, and one of them is if a particular company is a culture fit with the person who’s applying for a job. Not everyone can work everywhere.

Before applying, it is necessary to check out the culture code of the company, read about their mission and their values, search for reviews and comments from past employees, and find out about the environment from their social media pages.

There is no doubt that the selected company is a culture fit if all of the factors match the personality and the abilities of the job candidate.

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Content