It’s long known that what clients have to say about your Amazon business carries more weight than what you have to say about your business, no matter how great your product or your marketing may be. And knowing how much value buyers place on customer reviews, Amazon has factored them into its own ranking algorithm—not just the quantity but the quality of customer feedback and rating matters.
So, how do you get happy clients to share raving Amazon reviews for your products in the marketplace? Below are five useful tricks to consider.
Use Product Inserts
Product inserts may be helpful when reminding buyers to share a review. However, sellers must be careful not to include any if/then statements in the insert vocabulary, for instance, “If you share a testimonial on our goods, then we will give you a bonus or lifetime extended warranty”.
One helpful and relatively risk-free method to use inserts is to ask clients to register their goods for an extended warranty (or something similar) to receive their email. Next, you can enter them in your email auto-responder tool to remind them to leave a review.
Amazon sends an ominous letter to merchants reminding them not to use inserts to ask for positive feedback. Of course, reminding the client to share a review is still OK; you just cannot ask them to leave a positive testimonial.
Benefit from the Request a Review Button
In Seller Central, sellers can manually request feedback for each purchase within 4 to 30 days of order with the platform’s Request a Review button. One of the best aspects of this is that the client does not have to write a review.
In fact, they need only to rate the email from 1 to 5 stars in the relevant email section, so as a result, sellers will get more reviews.
Here is a closer look at what merchants can do with this button and what happens when it is clicked:
- Valid for transactions within 4-30 days of delivery.
- Feedback and rating requests are sent via email together.
- No message customization option.
- Sellers are still allowed to ask for reviews separately.
As it’s entirely within AMZ’sterms and probably the simplest way for someone to rate your item, there’s little reason not to benefit from this solution every time you sell your goods.
Explore Automated AMZ Email Campaigns
Using the Request, a Review Button is cost-efficient; however, even automating that functionality does not deliver a unique customer experience. What if there were a really scalable option that added a flair of personalization? Well, there is!
A third-party AMZ email automation tool, for example, SageMailer, can help you boost the number of customer reviews you get on your items while automating the entire process to save you precious time. With such software, you can customize the message you would like to send within the Buyer-Seller Messaging system – or using our pre-built AMZ TOS-compliant templates.
Try Contests and Incentivize Reviews Carefully
Since the marketplace does not endorse incentivized reviews or contests, approach this technique cautiously. Merchants that decide to go this route can use third-party promotional tools or even a product insert for advertising and motivating buyers to leave reviews. For instance, you can offer gift cards when customers email customer service with a screenshot of their Amazon reviews.
Submit Goods to Amazon Vine Program
In the past, the marketplace did allow incentivized feedback from users who received free items from companies. However, a pattern emerged that revealed such reviews are trending toward positive ones. Unfortunately, that made these testimonials less reliable in the eyes of other users. Amazon Vine and the Seller Central solution of the Early Reviewer Program represent an attempt to restrain dishonest reviews. It gives AMZ the power to invite shoppers to the program depending on how helpful their feedback has been over time. These participants are called Vine Voices and get their free items from AMZ instead of directly from brands on the platform.
The fact is that buyers trust what other buyers have to say. Many people feel that feedback posted by strangers is just as reliable as personal recommendations. Leverage that to your advantage in the marketplace.
Make a habit of asking your clients to review your brand on Amazon. As long as you make it as easy as possible, you’re likely to get more Amazon business reviews showing up on your listing, reaping all of the reputation, revenue, and ranking benefits it offers.