To have blogs on the website is one of the best things which helps in seo marketing.
Though, they are only impactful if you make them reach their target audience. SEO for your small blog can make its place in top google searches, and that is exactly where everyone wishes their blogs to be.
This article is going to be a game changer for your small blog as we have shortlisted some amazing seo tips which you can use in your small blog as well as tricks that will help you write your blog in a way that it will maximize seo results.
So, let’s dive in.
Factors to take care of while using SEO for your small blog
1. Mobile-friendly use
In the US, more than half of google searches are made through mobile devices. Therefore, it is important that your blog site is mobile friendly, it does not work slow or get stuck multiple times while being accessed from a mobile phone. Optimizing your blog for mobile use has an impact on seo metrics, you can check your site’s mobile performance through ‘mobile site speed test’ in Google Analytics.
2. Updated content
Keeping your blog updated is important as it can indirectly impact seo results. If your blog is recently updated the reader tends to believe the information more easily. If you have many old blogs on your site with amazing content, you can update those blogs by adding updated information with new perspectives. This will make your blog compete for SERP.
3. Page speed
A slow website can easily wave off a visitor from your site and no one wants that. Visual content or so many plugins can slow down your site. You can remove unwanted plugins with the help of ‘HTML-Cleaner’ and improve your blog site speed and give better user experience.
Ways to prepare blog content to maximize SEO
1. Find out your targeted audience
To know your target audience is the first step, so you design your blog according to that. Like if you write small blogs on beauty and fashion trends of gen-z then your target audience should be gen-z who are more into fashion and beauty.
Target audience can be separated on the basis of age, demographics, gender and psychographics.
2. Add attractive titles
What’s the first thing a reader’s eyes fall on when they come across your blog, it’s definitely your title and it decides whether a visitor will just scroll or read it. Your title must have a unique as well as a common word with an emotional element.
As in ” 5 Amazing benefits of radiofrequency microneedling by a skin expert”
The word amazing shows the emotional element attached to it.
3. Detail keyword research
Once you know your target audience you would know the content they show their interest in and what keywords they can use to reach it. You can use keywords related to your blog topic and keep in mind the user intent. You can take help from Google keyword planner or SEMrush.
4. Use visual content
Visual content is very important in your blog, it also helps with seo as google values visuals for specific keywords. You can use relevant high quality pictures, video and infographics in your small blog.
5. Prioritize the reader experience
Better reader experience will make a reader stay on your site for a longer time and that’s great. Reader experience is affected by page speed, formatting and readability.
- Use head and sub-heading for the reader to analyze data properly.
- Keep image size low for better speed.
SEO tips for your small blog
1. Long-tail keywords
While writing a blog it’s not a wise idea to fill it up with as many as possible keywords as keywords stuffing will not help you with your search engine optimization.
It will also disturb readers’ experience, as your keywords must appear natural and not out of the context of your blog.
The best way is to use one or two long-tail keywords consisting of two or three words.
Visitors with long-tail keywords tend to convert in a reader more easily.
“What is the difference between bassinet and crib?” is more impactful and clear than just “crib vs bassinet”.
2. Insert keywords in blog with strategy
Once you are done finding two or three keywords for your small blog you need to add them throughout your blog in a strategic way.
The first thing that the reader reads is your title so it is important that you use your main keyword in it and it’s better to use it in the first 60 characters as the title usually cuts off after that on the search engine result page.
You can add your keywords in body text where they seem natural; you do not have to make them look as stuffed in forcefully. It’s better to structure your blog before, around your keywords. Do not forget to satisfy your audience questions with your content by focusing so much on keywords insertion.
Google also focuses on the URL of your blog which tells what it is about. Every blog post has a different URL so it’s a great thing to add your keyword in it.
If your blog topic is ” how to make a blog site in 5 easy steps”
Then your URL must have the words ” make a blog site”.
3. Add image alt text and proper file name
Images and videos help with seo, but search engines can not process visual content, it only processes the written detail related to it and that text is called image alt text.
- This text can be added to the image tag.
- It should be descriptive.
- Stay specific to what image is related to.
- Use a keyword.
- Keep it below 125 characters.
- You can write it as ” team of boys playing football “.
4. Avoid similar tags
Using similar tags in the same content can affect seo results. Search engines can process it as repetitive or copied content throughout your blogging site.
You can shortlist around 15 to 20 non-repeated topic tags which seem relevant to your content.
5. Add backlinks and inbound links
Backlinks help with your blog ranking on SERP. It means that your site opens a way to many other relevant sites which are linked back to you.
Backlinks in your small blog can show your blog to be more accurate and relevant.
You can also do inbound linking to keep traffic stay on your site.
For example you write a blog on ” Fashion trends in summer 2022″ where you discuss an impact of covid lockdown on fashion and link your another blog there which is on
“Change in fashion trends post covid”.
6. Optimize meta-description
Meta-description is a small description to which a link is related to, appearing on a search engine result page.
This description gives an early insight to the reader that either the blog content is relevant or not, and based on it they either click it or scroll down.
You can optimize meta-description by adding relevant detail about your small blog as well as incorporate a long-tail keyword in it.
7. Keep check on search analytics report
Search analytics report shows the clicks your site receives from Google searches. It tells which keyword is being used by searchers looking for your blog content. It can help you to strategize your future keywords use.
Importance of SEO for your small blog
- It can give you long-term traffic on your website.
- It will give your blog better ranking on search engine results pages.
- It can increase your ROI.
- It increases the credibility of your blog content, by taking it to the top results.
- It will promote your small blog 24/7, as seo doesn’t quit working after work hours.
- Seo will optimize the user experience on your blogging website.
Through all these tactics and tricks you can leverage seo for your small blogs. If you are implementing them, remember that good things take time therefore seo will take its time to make your blog appear in top SERPS.
Till then stay focused and consistent with your efforts to make your small blogs rank high.
Author Bio – Helena is an avid writer and reader, he loves to write in the parenting niche. She also writes for www.littlelittlesteps.co.