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How to Make Engaging Instagram Videos?


According to an October 2020 forecast, there will be nearly 1.2 billion Instagram users worldwide in 2023. Instagram has a user base of over 120 million people.


Instagram is used by 8 out of 10 people. It is a social networking app for photo and video sharing using a variety of digital filters.

Instagram posts per day have surpassed 1 billion, with over one billion monthly active users worldwide.

Because Instagram is inherently focused on high-quality content, without a doubt, it is the clear leader in visual social media.

Video is a highly effective content format, and its popularity has risen in parallel with the advent of social media.

The Instagram video comes in five different formats:

  • Reels
  • LIVE
  • IGTV
  • Instagram stories
  • And Video posts in the feed

What topics to choose for making engaging Instagram videos:

It is always preferable to stick to trending topics. However, make certain that the topics you choose grab the interest of your friends and colleagues.

For trending topics, look at Instagram hashtags and Google trends. Instagram is all about quick and catchy content, so focus on the essentials.

There are other tried-and-true methods for finding popular video content ideas. One is to check out the Instagram video pages of similar businesses in your industry. See what types of videos they’re posting and what’s getting the most engagement. Pay attention to the videos that show up in the top results and consider how you could use similar video production for a business like yours. Finally, keep an eye on overall trends in video content by following influencers and other thought leaders in your field. By staying up-to-date on the latest trends, you’ll be sure to choose video topics that will resonate with your target audience.

Make the video engaging, crisp and, on point from the beginning; else, the users might swipe it off.

Be mindful of Instagram video specifications

  • Video length: 3 to 60 seconds.
  • Suggested size: Upload the highest resolution video that fits within the file size and ratio constraints.
  • Suggested file type: MP4 or MOV
  • Max. file size – 30MB
  • Max. frame rate – 30fps
  • Min. width: 500 pixels
  • Compression recommended – H 264
  • Square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+

Add music and captions to your videos:

The inclusion of music in your videos makes them more interesting and engrossing, as visual and sound are inextricably linked. Add punchy captions that describe your content because words have a dramatic effect.

You can easily create free video templates for your channel and add subtitles to the videos for individuals who don’t understand the language your video is in and for people who are watching it in a public place without earphones.

Add a relevant thumbnail, title, description, and hashtags

Before users play the video, viewers will see your thumbnail. They will often decide whether or not to view your video based only on this image so, make it eye-catching.

To assist non-followers in finding your video, use particular and relevant hashtags. Rather than including hashtags in your description, include them in the comments section to increase traffic.

Add behind the scenes videos

Uploading behind the scenes content allows you to build a personal connection with your audience by providing them a glimpse into your daily life, the people you interact with, and the kind of person you are.

Add teasers or previews

Teaser and preview posts are a terrific way to give your audience a sneak peek at your items or videos before they go live. This draws attention to your content and encourages people to watch it.

Focus on Creating a Series of Videos

This is a clever approach for making videos on a specific subject. If you can create bomb content, people will be more likely to engage with you and learn from you on a regular basis.

As a result, viewers are captivated and eagerly anticipate for the next video segment. Work on a comprehensive strategy for the content you wish to create.

Review your Instagram Insights to see what’s working

Examine your Instagram insights to see how well your account is performing and how engaged your audience is with your videos, stories, reels, and posts.

As well as what types of material are working for you and what isn’t. So, you may improve or edit the stuff you’re creating.


73% of marketers use Instagram as a marketing tool, according to a poll done by the social media examiner. So, focus on the authenticity of your content, focus on the colors you’re using because colors can increase the value of your content, use filters whenever necessary, and post on a regular basis; create polls on regularly, go live to interact with your audience, and make sure you come up with your unique content. These are some recommendations to make engaging Instagram videos.


Jeff Campbell