There are as many as 1.9 billion websites in the world today.
That is a huge number which shows how competitive it can get if your website does not stand out to gain traffic and conversions. Web design is important in web development as it affects how the audience sees your brand.
It will determine whether they stay and use your website or leave and turn to other competitors.
For your website to have a good online presence, you need to consider great web design practices, which will boost your online business and make it profitable. Web designer Loughborough will help you create a smooth website that converts.
These additional tips will help make your website look more professional and updated:
1) Landing Page
The landing page very essential as it leads customers to the product or service offered on your website.
It is where website visitors are converted to customers. When designing a landing page, try to make it unique by addressing a specific audience so that it caters for their needs when they search for the product.
A clear call to action makes the customer see the necessity of making a purchase. For professionalism in landing page creation and general web design, you can consult the services of web developers.
Austin web developers, for example, will help make your website more attractive and rank higher in search engines.
2) Base Colors
Your website should not look like a rainbow.
You should pick at most three base colors that blend well, which represents what the website is all about. While this will depend on the owner’s preference, it would be advisable to use blue as one of the base colors.
Blue is a popular color. It also has the power to establish a user’s trust.
Your websites should be user-friendly in terms of navigation and the way content is arranged.
A navigable website ensures that the visitors are not lost in clutter as they look for what they want. Please make use of white spaces so that it will be easier for users in a hurry to scan through the content.
This is an essential consideration because a great percentage of internet traffic is generated by mobile phones.
Therefore, you should make your website mobile-friendly by using the mobile-friendly updates by Google. It is necessary because desktop versions of a website can be difficult to use on mobile.
5) Proper Fonts and Images
Use font sizes that are neither too big nor too small to make it easy on the eyes.
The font face should be readable and match your business’ style. For images, use those that are big and of high quality, which will make your site look professional.
The different sections in your websites should be consistent in terms of fonts, colors, and theme.
When visitors start seeing changes in visual design, they will get confused and think that there is something wrong with either your website or business. Loading speed should also be minimized to avoid losing potential customers. Visitors will always abandon a website if it takes too long to load.
There are some ways you can exploit to improve loading speeds, for example, by optimizing codes and images.