Are you looking for a way to gain exposure for your brand? If you don’t feel like waiting and want results quickly, PPC advertising will give you what you’re looking for.
Reports show that brands can increase their awareness by 80% by investing in PPC ads. The question is, what are some of the other ways that paid ads will benefit your company?
Below are six benefits of PPC advertising that make it worth being in your marketing strategy.
1. Get Immediate Traffic
Whether you’re creating a new product line in an existing business or trying to market a new company, you don’t always have the time to wait for organic marketing channels to produce results. Often, you’ll end up trying for months until you start receiving traffic.
If you want to get traffic straight away, investing in PPC will accomplish that.
PPC marketing works on a bid model. There is a limited amount of ad space on websites. Your goal with your ad campaigns is to make a bid high enough to take one of those spots.
If you’re trying to get quick traffic, it won’t matter if your campaigns are profitable or not. Driving traffic quickly to your website will help you test new ideas and gather feedback about your offerings.
2. Only Pay for Clicks
There’s nothing worse than paying a small fortune for a marketing campaign and nobody visiting your website. You pay for impressions in these campaigns, so a lousy fit means that you’ll waste your money and get no valuable information.
That isn’t a concern with PPC marketing. While some platforms allow you to pay per view, most marketers rely on these marketing platforms’ pay per click feature. This means that you’ll only pay when someone clicks an ad to visit your website.
Even if you don’t get a large number of conversions, you know that your clicks are coming from people who have some interest in your products. It will also help you gather data more quickly so you can work on optimizing your marketing campaigns.
3. Segment Your Audience
The chances are good that your product doesn’t appeal to everyone. There’s a specific subset of people that will do business with you. Why would you pay to market to people that have no interest in buying?
If you don’t have any way to target specific demographics, you’re likely to waste a lot of your marketing budget. Unfortunately, many forms of advertising don’t have the data necessary to segment your marketing campaigns.
One of the significant PPC advertising benefits is the ability to narrow down your audience as much as you wish. Advertising platforms know their user’s ages, locations, and interests.
Since you can target your ads directly to your audience, you can use language that appeals to them better. Doing this leads to a more convincing ad that will bring in more customers.
4. Take Advantage of Analytics
Even if you nail your target audience when you segment your ad campaign, there’s no guarantee that you’ll create a profitable ad the first time. It might succeed in some areas but fail in others. Unfortunately, you won’t figure out what works if you have no data for pay per click ads management.
PPC advertising connects with your analytic tools to track how well your advertisements perform. You set up goal pages on your website and track whenever someone from your ads lands on that page. A conversion is counted every time a goal page triggers.
You can use this data to learn which ad headlines and demographics are leading to the most sales. To start, eliminate any headline or audience persona that isn’t making money. Once you get rid of your biggest money wasters, you can refocus your efforts to improve your winning ads’ conversion rates.
5. Remarket to Old Visitors
As good as your marketing material is, you aren’t always going to make a sale the first time someone lands on your website. People want to do more research before they commit to working with a business. The problem is that sometimes people forget to come back to buy.
If you’re investing in paid advertising, forgetting about these people off is a waste of money. That’s where PPC remarketing comes into play.
PPC platforms offer a retargeting pixel to place on your website. This pixel is a small piece of code that keeps track of each customer who visits your site. Your retargeting pixel adds your visitors to a list on your marketing platform.
Whenever you want to reach back out to these people, set up a remarketing campaign on your PPC platform. These campaigns are often less expensive and are shown to people who have already expressed interest in your products. More often than not, you’ll receive a better return on your money with these campaigns.
6. Stay Isolated From Organic Traffic Changes
If you’re a webmaster who has invested a lot in content marketing, you’ve probably experienced what other webmasters dread—the Google algorithm update.
Google regularly updates its algorithm to try and provide better search results for its visitors. Google’s goal is to remove bad content off the front page and promote content worth reading. The problem is that these changes often negatively impact websites with great content.
If this happens to your website, you can lose many of your search engine rankings overnight. That means that the money and time you spent investing in content doesn’t matter anymore. Your traffic source is essentially turned off with a flip of a switch.
One of the PPC benefits is that these changes don’t happen. You’re paying for your advertising spot, which means algorithm changes won’t impact your website traffic.
PPC Advertising Can Help Grow Your Business
Sometimes you can’t afford to wait for customers to find your business. If you’re ready to start selling your products, PPC advertising is the perfect way to get in front of your customers. Start your pay per click campaign today to start learning how to make profitable ad campaigns.
Of course, PPC advertising isn’t the only form of paid marketing out there. Read our latest posts to discover the other marketing methods available to your company.