Pinterest is a visually-driven social media network that has won the hearts of around 460 million monthly active users worldwide. Thus, you must have heard rumors that it could be highly beneficial for your small business.
Being the 14th most significant social network globally, developed initially as ad-free, Pinterest was recently monetized. Thus, it is high time to think about reaching your potential customers via organic or paid Pinterest posts.
However, you`d better start with building a reliable network of Pinterest followers and your profile promotion. You will drive traffic to connect with your target audience and increase sales with it in the future.
Here are 5 tips for getting started.
Share your Pinterest page in an email signature
First of all, leverage your email signature software and social media channels to tell your customers, family, friends, and subscribers about your brand-new Pinterest page. This step is essential to gain your first followers and say to the world you are now on Pinterest.
For instance, adding social media channels to your email signature is an efficient way to get loads of fans for free. Furthermore, you`ll be able to connect with more and more people every time you or your employees send business emails.
A well-strategized email marketing campaign is a low-cost way to find new followers. There is nothing easier:
- Draft an email specifically for encouraging your customers
- Use a draw signature solution to make your digital signature
- Add a vivid Pinterest icon with a hyperlink leading to your profile.
Create quality and stylish images with high resolution
The second step to Pinterest success requires working on your content quality. The golden Pinterest rule is – publish what people want to see and want to read. While images reign supreme on Interest, descriptions still matter a lot.
Therefore, always post high-resolution photos that align with your meaningful content. The relevance and quality of your pins are decisive in building trust and affiliation with your audience.
Image dimensions for Pinterest
Besides, Pinterest provides clear instructions concerning the ideal pin size and dimensions. Thus, the perfect Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. The minimum photo size should be 600 x 900, while the optimal Pinterest image size is 1000 x 1500.
The platform itself recommends these dimensions to guarantee the best possible quality pins for users.
Pin at the right time
Like any other social media network for Pinterest, specific recommendations exist about the right time to post. Undoubtedly, you know that reaching a persona at the right time increases the efficiency of the message perception.
According to HubSpot research, the best time to post on Pinterest is 5 pm on Fridays, between 8-11 pm on Saturdays, or 2-4 am on weekdays. Data proves the users are most likely to see a newly posted pin in these time slots.
However, the activity largely depends on the type of audience you are targeting. Make sure you consider all the details and time zones while compiling your social media posting schedule.
Include relevant keywords
Believe it or not but Pinterest content requires SEO optimization just like any other. Pinterest is integrated with Facebook and Google search providing you with an opportunity to reach a broader audience and optimize your keywords and topic selection while publishing.
Pinterest users tend to rely heavily on the search function. However, Pinterest SEO differs from Google SEO in how keywords are identified. Besides, Pinterest ranking relates more to engagement metrics and social shares.
Categories on Pinterest are created to organize the users’ interests and facilitate search. Pinterest navigation would be an absolute nightmare without categories. Thus, optimizing your Pinterest account for marketing or business goals assign categories to all your boards and make the pins of the corresponding board align with it.
The major categories you can choose from holidays, arts, animals, architecture, design, beauty, event planning, food and drinks, fashion, quotes, travel, etc.
Similar to other social media platforms, Pinterest has a tagging system implemented via a hashtag approach. Therefore, these hashtags may be used in the pin’s descriptions to make it even more visible and shareable.
People searching for related content can notice your page due to a common hashtag. Thus, your network will keep growing.
Engage with followers
When Pinterest users interact with your pins by clicking, saving, and leaving comments, it counts as engagement. Success on Pinterest comes through active engagement with your audience. The Pinterest algorithm considers a high engagement rate as an indicator of quality content, worth showing at the top of search results.
However, Pinterest is a social media platform, after all. Thus, direct communication is an essential part of the account’s functioning. Use direct messages and comments to thank your followers for likes and repins, or answer their questions. Furthermore, encourage active discussions in the comments.
Pay attention to your Pinterest analytics to make sure everything works fine. Get an overview of your account, how many people you reach, and how much attention your account is getting as a result of your pins regularly.
Use Pinterest ads
In case you are determined to use your Pinterest business account take advantage of the promoted pins. Promoting pins is an effective way to get greater exposure and visibility on your pins. Furthermore, your Pinterest ad campaign may be implemented with the help of the various appealing ad formats:
- Promoted pins
- One-tap pins
- Promoted carousels
- Promoted video pins
- Promoted app pins
- Buyable pins
- Story pins
Besides, 98 percent of Pinners say they’ve tried new things they found on Pinterest, versus 71 percent on other social media platforms.
Pinterest is often undervalued as a social media platform for marketing. In contrast, Pinterest offers a wide range of marketing opportunities. Growing your Pinterest audience and promoting your products or services via Pinterest may seem a daunting task. It is always challenging to start. But it tends to get easier with time.
If you are going to start investing in your Pinterest marketing, you need to make sure your content is ready to shine. These tips are suitable for a start or for refining your current account.