Selling Your Property? It’s Time To Get Educated!


Once you have seen that everything is fine with your property legally and bureaucratically, you can move on to the next step – the marketing stage. First of all, you must do a comprehensive market survey in which you will get the supply and demand levels for buying a home in your area.

Then try to understand who  the target audience is  (young families? Housing improvers? Investors?) And what the purchasing power of the market really is (supply and demand, financing options for the same target audience, and the like). Once you have set clear goals you need to think about how you can reach your audience.

With a Safe Home Offer, you can look to sell your home faster.

However, it is still good to build a marketing plan for the sale.  For example, think first about the content of the ad, then take quality pictures of the home and even think about attaching a video.

Then choose your favorite platform – 2nd hand, Facebook, press, sign for hanging outside the home or just all together. 

Home pricing for sale

Usually when people think about how to price their home they usually just check how much the neighbor from above is selling his home.

Your home is completely not the same as the neighbor’s –  it usually includes more/more additions, it is located on a different floor, sometimes there are building permits or renovations that need to be done on the property.

Try to advertise the home at the price you think is right for your home based on data you have collected and see if there is demand and what the buyers’ reactions are, and decide based on whether the price is really right or not. 

To know the exact price of the property you should consult a realtor of course.

The seller of a home can not know the exact price of their property.  Only a home broker who really knows the market can price the home correctly. And once you price incorrectly you miss the serious buyers who usually come in the first circle (first three months of advertising the property).

Buyers see that the price is too high in relation to market prices and this creates a feeling for potential customers that the seller is not serious or does not know the market. Then the seller will have to lower prices which does great damage and can even ‘burn’ the home in the market. 

Selling a home – negotiating with buyers

The biggest tip you can give a home seller is to leave the emotions out the door when you are trying to sell a property yourself. 

A buyer enters the property and asks the seller how much he wants for the property, the seller says price X and the buyer price Y. Many times it is difficult for them to meet a common point because everyone is fortified in their position.

There are dozens more homes in neighborhoods where the same renovation is done if not better and the seller is sure that their home is the best and hard to hear the side’s criticism. So that is why you need to have a unique selling point to your home in the same way you would your business. 

If you feel that you are unable to emotionally disengage from the sale, a mediator is recommended in certain situations.

A mediator develops a strategy that will suit both parties to the negotiations. There is a reason that peace agreements send representatives to negotiate. Another tip is to try to get as much information as possible from the buyer about who he is and what he expects from the property in order to try to sell it to him in the most optimal way.

Ask the potential buyer in advance: Who are they? Is he a family man? Is she a business owner? Nearby kindergartens or schools for example can help close a deal. Another question is what is the purpose of the buyer’s purchase? Is the property for their residence or just for investment and will be leased out?

Also, ask if the buyer has the money in cash or do they need a mortgage? Do they have a mortgage?

The buyer is serious and what their financial situation is. Remember – knowledge is power, always. You can sell your home at the price you want, but you do need to be savvy and know as much as possible in order to make things work for you.

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

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