4 Steps to Start an eCommerce Business From Home


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There’s never a better time than now to get your online business running. If you are thinking “I need money fast” at this moment, this article is for you. While starting an online business isn’t easy, it’s much more attainable for anyone to have an online business. Here are four simple steps to starting an online business that will make it much less daunting and stressful.

Figure out what you want to sell

If you already have something in mind, this could be an easy step.

If you’re just starting out and focusing on selling a variety of products, you’ll have to think about what you plan to offer. The best way to start any online business is to find out if there’s a need for your products. First, find out if there’s a customer who’s willing to spend money for what you’re trying to sell them.

There are several ways to sell products online. Here are just some of the most popular ways:

  • Direct-to-consumer (D2C): As the name says, this gets the product in the hands of your customers as they directly buy it from you. Several startups and small online stores have started out using this model.
  • Dropshipping: Instead of paying for overhead costs, you can sell the items through a third party, which ships the products directly to your customers.
  • Subscription services: Beauty products, clothing, and even food are offered through a subscription service these days. Subscription services are popular because they are cost and time-effective.

Pick an e-commerce platform and domain

Now it’s time to find the right web hosting. Just like the storefront of a physical store, your website welcomes customers to your store. It’s the first thing that customers will see and what they’ll use to buy your products. This is pertinent in starting an online business.

First, find out if your domain name is taken. The next step is to choose an e-commerce platform. You may want to consider an open-source or an all-in-one platform that comes packed with features and marketing strategies. While there are hundreds of platforms available, you’ll want to weigh the pros and cons of each one before making your decision.

Create engaging content

Products aren’t just enough to keep customers coming back. You also need actionable, engaging content to draw them in. It’s your job to become an industry expert who can establish credibility and trust with your customers. Content marketing does not happen overnight.

In order to attract your target audience and the search engine crawlers, you need to regularly update with original, high-quality blog posts and videos that are relevant to your audience.

Market your eCommerce business

The fun part is to market your business.

This doesn’t mean sharing it with your friends and family, although that’s important as well. There are a wide variety of marketing strategies, such as Facebook ads, Google ads, search engine optimization (SEO), and referrals. Use as many of these as possible to maximize growth for your business.

Some of these marketing methods are already included with your e-commerce platform.

Once you launch your business, you’ll want to measure the analytics to see what’s working and what’s not. This is important if you’re investing money into these marketing tactics. Once you know what works, you can pivot your marketing strategy.

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

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