How to Start Your Own Mom Blog (And Make Some Extra Cash!)


Whether you’re a first-time parent or if you’re on your fourth child, you feel like now is the right time for you to start a mom blog.

You have a fresh perspective, insights you know could help other parents, and you’re definitely not afraid to get real.

The only thing standing between you and your successful career as a blogger?

The fact that you have absolutely no idea where to start.

Starting a blog (mom or otherwise) involves creating a website, finding topics to write about, getting email subscribers to follow you, sending creative and engaging emails using an email scheduler, building a social media following, and that’s just the basics.

Read on to learn everything you need to know about how to start a mom blog.

1. Know Your Reader

The first step in bringing your mommy blog to life?

Make sure you know who your reader is. This means you have to consider who you are as a parent and a person, and what makes you different from all the other parenting blogs.

In other words?

It’s all about finding your tribe.

Maybe you’re a parent of a biracial child, and you want to talk about navigating issues like how to do your daughter’s hair, how to talk about race with a child, or how to deal with parents who ask if you’re the “real mom.”

Maybe you’re part of a lesbian couple, and you want to talk about how you make it work, gender roles, and even how you chose who would be the biological mother.

Still not sure how you plan to come up with your readership niche?

This guide on how to define your target market and reader is an awesome place to start.

2. Take a Blogging Course

SEO, backlinking, SQL, HTML tags.

If these words sound like another language to you, then we strongly suggest that you enroll in a basic blogging course. While we wish we could say that all you need to be a success as a mommy blog writer is great content?

The reality is that you also have to know how to hack your way to the top of search engine results. After all, you want to make it as easy as possible for your ideal reader to find your blog.

Look for courses that teach you about the basics of search engine optimization, keywords, and even basic blogging interface and website design.

This detailed course review tells you exactly what you can expect to learn — and why it matters.

You don’t have to spend a ton of money to find a course that works for you. You just have to be willing to put in the work to learn the basics.

3. Create a Posting Schedule

As a mom, we know that your daily schedule is all over the place — and often, pretty much totally out of your control.

However, even if you don’t know exactly when you’ll write new posts for your mom blog (3:00 AM sounds great) it’s important that you create some sort of posting schedule.

You need to create consistency for your readers so that they keep coming back to your blog in the future.

Don’t try to stretch yourself too thin, or post all of your content all at once just because it’s ready.

Instead, aim to post about 2-3 blogs per week to start. Your best bet is to find a weekend that you can dedicate to writing your posts for the month. We think it’s a great excuse to hire a babysitter, and it might be the first time you’ve enjoyed silence in a while.

4. Connect with Other Mommy Bloggers

If you want to start a mom blog, then you need to get to know the other players in the game.

Instead of seeing them as your competition (at this stage, anyway) try to think about what you can learn from them. Take a look at how often they post. Examine the kinds of content they write, and which posts are the most popular.

Even check out the time of the day that they post.

Follow them on social media, comment on their blogs, and encourage them to read your own. You could even link to them in your own content — because they might return the favor.

Check out this post to familiarize yourself with some of the most popular mommy blogs out there today.

5. Connect with Your Readers

Yes, creating compelling content — and making enough of it — is an essential part of starting any mommy blog.

But it’s also about creating a sense of community. Make it a safe space for them to talk about common parenting issues, trade tips on products and baby food, and more.

You want your readers to get to know you — and your other readers — on a deeper level. You don’t want them to just read a blog post and then leave.

That’s why it’s so important for you to get active in the comments section. (Doing so helps to keep pretty nasty arguments to a minimum, too.) You want to show them that you care about them and that you’re as interested in their lives as they are in your own.

This is what keeps people coming back.

Now Is the Time to Start Your Mom Blog

We know that the idea of starting your own mom blog can be intimidating.

But remember, there are tons of women out there who want to hear what you have to say — and learn from your experiences as a parent.

Ideally, your blog should be the perfect combination of awesome, engaging content and technical SEO and digital marketing tactics.

Looking for more advice about how to dream up blog topics? Want to understand how you can grow your readership? In need of a few parenting tips yourself?

We’ve got you covered. Learn more about how to start a blog and be the best parent possible on our site.

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

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