Over fifty percent of traffic online results from organic search. That’s part of what makes SEO, or search engine optimization.
So, to make truly killer content online, you need to understand the types of SEO and how to use them to your advantage.
Let’s go through what you need to know about the types of SEO.
As the name implies, local SEO is SEO that targets a specific location. This is particularly important for small business owners. It helps people in your area find your business, so you can increase your customer base.
Unlike other forms of SEO, local SEO also involves ensuring that your business or website when people search in their maps app. That way, if they’re looking for a service near them, they’ll be able to find you quickly.
SEO isn’t just about your website itself. Off-page SEO is SEO that isn’t on your page itself, but that tries to direct audiences to your page in different ways.
This could involve generally making your brand better known. You can partner with other companies to promote each other, or write guest posts for other blogs.
One thing that can influence off-page SEO is SEM. Check out the HOTH blog to learn more.
The opposite of off-page SEO, on-page SEO takes place on your webpage. It basically involves anything your customers see or interact with on your website. You may use internal links to increase traffic, or optimize your text and photos for the best possible experience.
You can use keywords or tags to make your website pop up with specific search results. This is where content SEO comes in – ensuring that you actually have content on your website, and that it’s optimized for SEO. If you don’t already have a dedicated blog section on your website, it may be time to add one.
One type of on-page SEO is technical SEO. Technical SEO isn’t things you actually see, but things that are controlled from the backend of a website. This can include things like using XML to create maps so that search engines can interpret your website more easily.
In today’s world, people don’t just use the internet on their computer. They scroll through on their mobile phones.
That’s where mobile SEO comes in. Web pages show up differently on mobile phones than on computers, and you don’t want random elements all over the place. So, you can create a mobile version of your website so smartphone users will still be able to find what they need.
The Different Types of SEO: Now You Know
There are many ways you can use the types of SEO to your advantage. Experiment yourself, or hire a marketing firm to get you started.
Do you need more advice? Scroll through some of our other posts for all the SEO and marketing help you need.