Why Every Small Business Needs a User Acquisition Strategy


It was recently reported that “76% of small business owners have reported facing marketing challenges.” With algorithms, social media ad policies, and the way in which people experience ads changing constantly, it can be tough to keep up on the most effective online marketing strategies.

Oftentimes, small business owners do not have the time to sift through the latest marketing news or to learn how to employ new strategies.

For those who don’t have a solid background in marketing, or who simply don’t have the time to do anything other than core business functions, this process is one big frustration. However, to be as profitable as possible, a solid marketing strategy is a necessity. This is where something known as user acquisition can be a lifesaver.

Learn more about how user acquisition can serve as the best approach to gaining new customers and sales.

What exactly is a user acquisition strategy?

As one Santa Barbara growth hacking expert puts it, user acquisition goes beyond conventional marketing practices.

While it is absolutely necessary to employ traditional marketing strategies, user acquisition can help any small business owner see exceptional results. Rather than using learned knowledge and principles, user acquisition is a more technical, data-driven method of boosting sales and gaining new customers.

Without getting too technical, this approach is rooted in data-based science and leverages various digital resources to track key performance indicators (KPIs).

Through this method, customers are identified quickly, and marketing plans can be customized to fit what the data has revealed.

Where does this strategy fit in with your current digital marketing plan?

Whether you are new to digital marketing, or have had a plan in place for awhile, user acquisition can be utilized by any small business owner.

Instead of spending hours reading up on the latest marketing trends, user acquisition serves to completely eliminate guesswork. It pulls actual data that is specific to your customer base, which you can then use when targeting your digital ads. 

How does one create a user acquisition strategy?

To get started, almost every small business owner will need to work with a user acquisition specialist or firm.

If you would like to learn the process yourself, many firms will teach you how to repeat the tests that they perform.

This allows you to do user acquisition work independently if you desire. However, if you do not want to take over these duties, the fee for user acquisition can often fit into most small business marketing budgets.

This is especially true when you consider how many hours you will be adding back into your day by eliminating guesswork and self-study.

Another thing to consider when adding user acquisition to your budget is that you will also reduce ad spend waste since your marketing efforts will only reach those who are actually interested in your products/services.

Jeff Campbell

Jeff Campbell is a husband, father, martial artist, budget-master, Disney-addict, musician, and recovering foodie having spent over 2 decades as a leader for Whole Foods Market. Click to learn more about me

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