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Top 5 Website Design Features in 2021

By: Author Jeff Campbell

Posted on Last updated:

Categories Guest Posts

It’s been a few months of 2021 now, and many ecommerce web design services and trends have become clearer. Now we can talk about them more specifically.

Why is website design so important?

Of course, every website owner wants to present his services brightly and creatively to stand out among dozens of competitors.

An attractive website is a key to attracting new visitors and retaining existing customers. So, if you’re looking for ways to improve your website design, read this article to learn about the top web design trends in 2021.

Bold colors

Bright colors in website design are meant to improve the mood of users 2021 is the year that bold, vibrant and rich colors will be used in your web design.

The bold and vibrant color stands out and energizes. Be creative and combine colors correctly to enhance your message and improve the mood of your site visitors.

Color shades to help add emotion to your design:

  • lime green – refreshing and balancing;
  • fiery red – shows strong emotions, enthusiasm, and energy;
  • yellow is bold and positive;
  • black – Classic, goes well with most colors;
  • blue and turquoise – health, tranquility;
  • orange – emphasizes originality.

Another popular trend is vintage-style colors. Taking inspiration from magazines and television, designers mix vintage colors with modern hues to add a nostalgic touch to the site.

Soft animations

The popularity of animated elements in web design is growing. This works incredibly, especially when you need to present information on a page simply and attractively.

So don’t be afraid to go outside the box and add fun and liveliness to your webpage this year by adding animated visuals.

Why use animation in website design? To highlight a feature or important information, such as icons, photos, call to action (CTA), or the price of a product;

to highlight hidden or drop-down menus;

to add hover effects for micro interactions, for example, for gallery items;

to customize the banner image.

Neomorphism

Neomorphism is a new phenomenon in the world of user interface design. This design trend is an evolution of skeuomorphism, which involves the integration of real objects into user interface design. In simple terms, this means that you are designing a familiar object so that it looks exactly like a real object. For example, a calculator interfaces on your computer.

Neomorphism also defines the color palette of the entire screen, which, when used in the design, provides a unique experience for users.

You will be able to create a design with neomorphic elements. For this:

  • use highlights and shadows to add depth to the design;
  • use solid and gradient backgrounds;
  • choose soft and subtle effects.

Using larger images

Let’s think wider in 2021! Use large images on the home page. Photos and graphics with text overlay will help to express you and attract the attention of visitors.

This sentence may sound a bit too loud, but when used correctly, it will make your web design amazing. Many websites use highly detailed graphics to show the company’s motto. When visitors see an image, it must be attractive.

When choosing an image for your website, first of all, think about the purpose of your brand. Find a graphic or photo that will work towards your goals, enhance the image, and display it. Remember, it doesn’t matter that you use the image throughout the background, you can just use it in the header and still look expensive.

Using geometric patterns and 3D graphics

Ondo uses vibrant colors and geometric patterns at the same time

A website with minimal or no design elements is perceived as a wall of content. The page can have all the information you need, but without the design, the conversion rate is lower.

Modern designers use geometric patterns and 3D elements to add a unique touch to their websites. This category includes a variety of flat shapes:

  1. rhombuses,
  2. triangles,
  3. rectangles,
  4. polygons,
  5. lines,
  6. nets, etc.

Volumetric shapes are also used: floating objects, 3D elements.

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Jeff Campbell
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