Are you interested in wallscape advertising but don’t know much about it? Read on to have your questions answered!
Wallscape Advertising: What is it?
Wallscapes are a form of out-of-home (OOH) advertising that take ad size to the next level. Most wallscape ads come in the form of a painting or mural. They can be several stories tall and wide, making them a great way to grab attention and inform consumers of what your company has to offer.
Where are They Typically Located?
You can find wallscape ads on the sides of large city buildings in heavily trafficked areas. The buildings are typically in areas with little to know billboard ad options. And are generally walkable parts of the city. They can be in major cities as well as smaller towns.
What is the Cost of a Wallscape Ad Campaign?
The cost of wallscape ad campaigns varies due to multiple variables. Because these ads are placed on the sides of buildings, there is no standardized sizing.
In addition to size, location also plays a major factor in price. If your ad is in a densely populated city like New York or Chicago, it will be more costly than if it were in the downtown district of a small town.
The last factor is the length of the campaign. Wallscapes typically run much longer than other OOH ad campaigns. The longer your ad is up, the more it will cost you.
What are Wallscapes Made Of?
Wallscapes come in all shapes, sizes, and materials. Typically you will find ads made of painted vinyl or canvas. In other cases, ads are painted directly onto the wall like a mural. Because of its size and painted nature, it may take some time for an artist or designer to complete your ad, but it will be worth it!
What are the Advantages of Using Wallscape Ads?
Using wallscape ad campaigns come with plenty of different advantages. Due to the dense population of their locations, your company should see relatively immediate results. Here is why wallscapes may be a better choice than other forms of OOH marketing.
Competition is Low
Ad platforms like billboards can be very impactful. However, they may not be the best option in highly populated areas with a lot of foot traffic. These areas are typically choc full of billboard ads, causing them to fade into the background for many who pass by.
With the size and lack of other wallscapes, they tend to grab much more attention in these situations.
Prime Locations
Wallscapes are always located in prime areas. If you want to place an ad in an area that is guaranteed to have lots of impressions. This is absolutely a great way to do it.
Extra Social Media Advertising
Wallscapes are often located in areas where people walk. Because of this, people like to take pictures with ads that have interesting designs and post them on social media. Especially if you have a hashtag on the sign for people to use, giving you extra social media exposure, which is always a great addition.
How Do You Design a Wallscape Ad?
So, now that you know what a wallscape is and how it can benefit your business. It is time to dive into what you should do when creating your very own wallscape ad campaign.
Discover Your Target Audience and Location
First things first, you must determine your target audience or demographic. This information will inform your decisions for the location and content you put on your ad. Have your marketing team spend lots of time and energy on this so you can get the most out of your campaign.
Hire a Team of Professionals
Once you know your demographic and the location for your ad, hire a team of professionals to design your ad. This is a critical step because ads need to be just right if you want to ensure it captures the attention of people passing by. Professionals know how to accomplish this while sticking to your brand.
Create Something Eye Catching and Memorable
Finally, above all else, your design must be eye-catching and memorable. You want your ad to captivate the people, causing them to take pictures with it, talk about it, and tell their friends about it. Anything you can do to create buzz with your wallscape, you should do it.
How Long Do Campaigns Last?
Typically out-of-home ad campaigns are about four weeks long, which is not the case for wallscapes. These ads stay up much longer than other OOH ads because of the time, money, and materials it takes to put one up in the first place. So, it is best not to market temporary deals or products.
The Takeaway
Wallscapes are a highly effective form of OOH media. You just have to make sure that you know your demographic and create a memorable design that is bound to initiate buzz for your company. And the best part is that you can get started today!
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