by Alex Omelchenko, co-founder at ProfContent a digital marketing & SEO firm. Edited by Jeff Campbell
Looking for white hat SEO examples you can use for your website?
If you are a blogger or have a website for your small business, you know the importance of getting more traffic to your site.
More traffic means more ad revenue, affiliate sales, email subscribers, and overall more cash flow to your business.
But paying for Facebook or Google ads can be costly!
You probably know the importance of SEO, but sometimes what can be an innocent mistake gets us penalized by Google for being a black hat SEO technique.
In this post, guest author Alex Omelchenko takes us deep into the world of white hat SEO examples you can copy and use on your websites.
Specifically, he shares 5 white hat SEO examples that you can safely implement on your website to increase traffic.
Why do I speak about safety? Because search engines penalizes websites that violate their quality guidelines.
What is white hat SEO?
White hat SEO (search engine optimization) refers to usage optimization methods that follow search engines’ policies and rules.
White hat SEO focuses on user experience, as opposed to black hat SEO methods that aim to game search engines’ search results in order to get higher rankings and more visitors.
Using these white hat SEO examples properly can bring amazing results that don’t cost you a penny, so what have you got to lose?
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Let’s review the . . .
5 Best White Hat SEO Examples to Maximize Your Traffic
1. Keyword research
Keyword research is the starting point for every sucessful website.
You want as many people as possible to find you online. This is why you need to know what phrases they use to search for a solution.
Then you write posts that offer the solution to that problem.
Let’s say you offer plumbing services. If you think they search only ‘plumbers’ or ‘plumbing services’, then you are wrong.
If you are new to keyword research, then you will be surprised how diverse the ways to find you online might be.
Most people will be more apt to search for “how to fix a running toilet” or “toilet leak at base of toilet”. When you know what phrases people are actually searching for, then you can write posts that address those specific problems.
Here are four tools you may consider to find relevant keywords
- Google Keyword Tool
- Queries report in Google Search Console for your website
- Search Terms report in your Google Ads Campaign
Google Keyword Tool and Ubersuggest are good tools to start with and to get the first ideas.
The data in Search Console might be limited because it only shows key phrases for which your website appeared in search. If you have content gaps, then you will not have impressions.
Search Terms report is a great way to prioritize your efforts, find missing keywords and get accurate traffic estimations.
We dive in much deeper in an extremely comprehensive guide to DIY SEO Tools on the Middle Class Dad site, so I highly recommend you take a moment and review all the free tools available to help make you a keyword master!
2. Website Optimization
When explaining the importance of a website SEO audit and optimization to my clients, I often tell them that the fight for the first page of Google’s search results is like a bicycle race.
The website is a bicycle and the backlinks (one of the most important ranking factors) are the cyclists who make the bicycle move forward.
Even Alfredo Binda (an Italian cyclist) would have not been able to become a three-time world champion on a bicycle with deflated wheels.
Once you perform keyword research and know where you want to be, now this is the right time to inflate the wheels of your bicycle.
You must perform an SEO audit and fix critical issues.
I shared how I built my blog to 1 million monthly visitors on a podcast interview with @kidfinesse. It is filled with tactics and growth hacks, that you can easily apply to your own blog. https://t.co/IR4l8KWLuc
— Brandon Gaille (@BrandonGaille) October 24, 2018
Here are the most important internal factors that negatively influence website rankings in search
- Duplicate content (did you or your content managers copy and paste content from other websites?)
- Duplicate title tags. Every page that is optimized for the same key phrase competes with each other.
- Lots of crawling errors and broken links (report is available in Google Search Console)
- Manual and algorithmical penalties
The last but not the list – mobile friendly website.
We live in a mobile-first indexing SEO world, this is why in 2018 mobile-friendly website is a must-have if you want to compete in search.
The easiest way to get a mobile-friendly website is to build your site using WordPress and get a great mobile-responsive theme.
There are many free WordPress website themes out there that work great (like the one I use). Check out all the themes (some free and some paid) at aThemes.
3. Content Writing
Unfortunately, you can not optimize one page for every key phrase you want to rank for. And you can not copy and paste others content; this was clarified in the previous section of the article.
Now that you have a list of keyword phrases to target, and your website is SEO-friendly, now is the time to start writing content for your new posts and pages.
Website content writing must be SEO-friendly as well.
I wrote a detailed guide on how to write SEO content. I would recommend reading it (prior to writing your first copy), as the format of this post is too small to cover all the important things in details.
From the Instant Empathy Exercise to writing in an excited state to why your job is to be Yoda (not Luke Skywalker). ?#salescopy #copywriting https://t.co/YvyTdYjt2K w/ @RayEdwards pic.twitter.com/RpzKR2kpqZ
— Pat Flynn (@PatFlynn) July 19, 2018
How to align SEO writing and sales goals?
Balancing natural writing, trying to make a sale or keyword reasearch and other white hat seo examples is very tricky.
Sometimes we all focus too much either on sales or on SEO part. If you focus too much on just SEO, it can sound unnatural or contain what’s called keyword stuffing (cramming in your keywords too much in too forced of a way).
But if you don’t focus on white hat SEO examples enough then no one will see your amazing content unless you pay for ads.
You just need to use the right keywords in the right places.
Your keywords can tell a lot about user intent – what he or she actually looks for when typing a certain phrase in the search box.
Align your landing page copy or blog articles with your knowledge about your potential clients (the people you want to find your site or article).
- What questions do these people often ask?
- What options/guarantees they are often looking for?
If you write posts designed to help people answer the questions they ask most often about their specific issue and you also happen to provide a solution for that problem, these people are much more likely to want to be your customer.
4. Google My Business
Google My Business is a powerful marketing tool and a quick way for local businesses to get visibility in search.
I am sure that you have seen search results with Google maps. If not, here is a screenshot for you.
Adding your business is easy, but you will have to verify your physical address to appear in Google Maps results.
You will need to enter your real address to which Google will send you a mail with a verification code. It may take some time, but your business will appear on maps once the address is verified
Benefits of adding your company to Google My Business
- Extra exposure in search at no cost
- It helps organic SEO efforts
- It has options that allow people to easily get in touch with you
- Reviews, let other promote your business instead of you by leaving positive reviews
While submitting your company to Google My Business, make sure to add as many details as possible (interior/exterior images, phone numbers, operational hours, etc.
5. Link Building
I was unsure whether I should include link building in these white hat SEO examples or not.
According to Google’s guidelines, even asking for a link is prohibited and I am not even talking here about paying for them.
In an ideal world, you create quality content and people would find it.
Then they would get excited about you and link to you and share your content because you built a great website, offer great products, and write super quality educational articles.
In reality, if nobody knows about you, nobody will link to you, so link building, which will boost your Google rankings, is a must.
Reminder: backlinks (links from other websites to your site) are the most important external ranking factor.
— cartridgesolutions (@cartridgeSOL) October 23, 2018
Below, I have listed the most common and relatively safe link building tactics
- Guest blogging – write for other blogs in exchange for a link to your site
- Submitting your business listing to relevant, quality directories
- Link reclamation – Check who writes about you but doesn’t link back to you. Then email them and ask them to insert a link to your site
- Lists posts – Find articles like ‘Best [your service] In Chicago’ and ask to list you there too
- Help people – Find relevant forums, Facebook groups, blog and Q&A websites and share your content naturally (when allowed by moderators)
- Inspire people to share your content and link to it: use social sharing buttons, have an embedded HTML code of your infographic, give away free stuff, etc.
Did we cover all the white hat SEO examples you were looking for?
In this post we took a look at the best ways to increase your Google rankings using what’s known as white hat SEO techniques.
White hat SEO techniques are Google-approved ways of naturally getting more eyes on your website. The more people who come to your site, the more will click on your ads and/or buy your products or services.
We steered clear of black hat SEO tips which are designed to game the system.
Most don’t work anymore and even those that do, often see short-term gains followed by massive penalties from Google that can kill your website.
So these trusted white hat SEO examples can have your site ranking well for years to come!
I do hope this article was helpful, if you have any questions or comments, do not hesitate to leave a comment.
About the author of this post
Alex Omelchenko is a digital marketer with strong background in SEO and Google Ads advertising. He is also a COO and a co-founder at ProfContent, a content writing firm, father, husband and a Scottish Fold cat owner. Follow Alex on Twitter.
Want to write for Middle Class Dad too? Check out everything you need to know on my Guest Blog Page.