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5 Amazon Listings Optimization Tips You Need To Know

By: Author Jeff Campbell

Posted on Last updated:

Categories Guest Posts

If you are thinking of starting a business on Amazon, then there are quite a lot of things you should know before you actually get started. This platform provides people with an amazing opportunity to sell their products, but the simple truth is that you won’t be able to succeed unless you put a lot of effort in it. If anybody tells you that you’ll get rich over night without actually doing any work, you can rest assured that they will be lying to you.

Of course, this most certainly doesn’t mean that succeeding is impossible. Like I’ve already said, you’ll need to put a lot of effort in it and learn more about which steps you should take in order for your business to grow with the help of this platform. As long as you put the necessary effort into it, though, you will undeniably be able to turn this into a successful business and I’m sure that you’ll be happy with the results you’ll achieve.

Now, what do you think is the single most important thing that you will need to focus on when trying to succeed on Amazon? If you guessed “sales”, then you have definitely guessed it right.

After all, there is absolutely no way you can succeed without selling the products that you add to this platform. That’s the whole point of using the platform in the first place, so I’m guessing that your goal is to increase the number of sales as much as possible.

Nevertheless, you cannot expect any miracles, especially not when you first get started. It takes time to build an audience and let people know about your business in the first place.

Getting a huge amount of sales is not something that you will experience the first day after joining this platform, but it is definitely something you can experience if you keep on working hard for it and if you perhaps follow a few tips on how to achieve this. One of the first things you should keep in mind is that getting those sales will practically be impossible if you don’t pay attention to listing optimization.

In other words, if you don’t take your time to optimize your product listings, you are highly unlikely to even be discovered by people, let alone get the number of sales that you are hoping for.

Amazon product listing optimization exists to help you get discovered and noticed by a lot of people, which further increases your chances of boosting your sales and achieving the success that you are trying to achieve. I suppose that you are already aware of the importance of this particular marketing technique, which is why there’s no reason for me to waste time telling you why it is significant for your business.

There’s always time, though, for reading a great success story, picking up some pro tips and getting properly motivated to do the work that you are doing: https://www.cnbc.com/2019/02/11/tips-for-making-money-on-amazon-from-a-seller-bringing-in-millions.html

Since you perfectly understand the importance of proper marketing for your business, as well as the significance of product listing optimization, let us move on to our main topic for the day.

If you don’t know what it is, let me shed some light on it. Below I will share some pretty useful tips on how it is that you can do the optimization that I have mentioned. If you decide to use those tips, you will undeniably manage to get your products out there and make people notice you. So, read on to get the tips.

  1. Include Your Brand Name In The Title

There are a lot of things you can do in order to make your title stand out and be appealing to the general public, but there is one thing that will undeniably grab everyone’s attention. In case you couldn’t have guessed it, I am referring to the brand name! Even if you are still not a renowned and famous brand, you should still do this, because it sparks people’s curiosity and, most of all, it makes them remember your brand, at least subconsciously.

You might not be a recognizable brand yet, but the point is that you are trying to become one, meaning that you will only see value from adding your name to the title and thus putting it out there for people to clearly see and remember.

I have no doubts in my mind that one of your goals is for people to remember you, even if they don’t end up buying the particular product you are advertising at a specific point in time. If they remember you, they’ll return to you, which is a huge plus for everyone trying to make it in any industry whatsoever.

  1. Don’t Stuff The Content With Keywords

When doing Amazon product listing optimization, you should certainly follow a lot of the same premises that need to be followed when doing SEO, for example. Although these are two very different techniques, nobody can deny the fact that they can be pretty similar.

One of the main things to remember, and that applies both to SEO and to Amazon listing optimization, is this. A text swamped with keywords doesn’t sound natural to anyone – not even bots and crawlers.

What does this mean for you precisely?

Well, I guess that you could have figured this one out all on your own, but let me still make it perfectly clear, just in case some of you don’t quite get it. In simple words, one of the worst things you can do when it comes to optimization is stuff your content with keywords. As mentioned previously, this won’t look natural to your visitors and they’ll probably leave the page before they even get the chance to check things out in more details.

On top of that, it won’t appear natural to web crawlers, which means that your content might get pushed somewhere far in the background, making it impossible for people to find you.

  1. Use Keywords With High Search Volume (Preferably Long-tail)

Now, I don’t want you to get the wrong impression from the advice given above. I am certainly not saying that you shouldn’t use any keywords anywhere at all.

These are most definitely a must for Amazon product listing optimization. My point above was that you shouldn’t overuse those keywords. Of course, you should be rather careful about which ones you are using in the first place, as not every single keyword will be as useful as you might want it to be.

So, let me give you a piece of advice here.

The best thing to do is use keywords with high search volume. In other words, you should use popular ones that people often search for, because that increases your chances of getting discovered. Of course, you will have to stand out from the crowd somehow, which means that you might want to focus more on long-tail keywords that the Internet isn’t already stuffed with and that your competitors aren’t too much.

This way, people will be able to find you, as well as distinguish you from the crowd, and they’ll also come right to you if they search for something specific that you are targeting with those long-tail keywords.

  1. Don’t Forget The Unique Selling Point

Every single product has a specific, unique selling point, and if you don’t mention it in the listing, chances are that nobody will find said product interesting or appealing.

Once again, the point is in standing out from the crowd, and that’s precisely what a unique selling point allows you to do. This is exactly why you need to add it to your listing. In fact, adding it to the title could actually be a perfect idea. Far too many people make the mistake (read more) of forgetting to add this to their listing, which certainly has a negative impact on their business.

  1. Images Are A Must

In addition to adding the unique selling point, you should also think about images.

If your listing didn’t have images, it would probably be boring and people would most likely just skip it. Plus, images are necessary if you want your visitors to get better acquainted with the products that you are selling. In few words, images increase your chances of making a sale, which is why you should never take them for granted and decide not to use them.

Jeff Campbell
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