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A Complete Guide on How to Increase Your Instagram Followers and Engagement

Instagram has become one of the most popular social media platforms in recent years, with millions of users sharing photos and videos every day. As a business or individual looking to grow your brand on Instagram, it can be challenging to stand out from the crowd. However, by implementing the right strategies and techniques, you can increase your followers and engagement and build a strong community around your brand.

In this guide, we’ll explore some of the best methods to increase your Instagram followers and engagement.

Copy your best performing posts

Don’t copy others, but copy yourself instead. What works for someone won’t always work for you. Instead, pay attention to what truly worked for you in the past and do the exact same thing. Analyze these posts in the smallest details.

Follow the caption template or maybe the color scheme or theme. For instance, you may realize that nature photos grab more likes than city photos. Or maybe people like stories with music in the background.

Share viral content

A lot of people do it, including accounts that don’t even look like they have a person behind them. Instead, it’s all about copying and sharing. However, the bad news is such techniques are not recommended by Instagram.

What you can do is download Insta stories and reupload them with credits. Whether you upload them as reels or actual stories, make sure you mention the original source. It might be difficult to dig into the original, but at least mention who you got the video from.

Story stickers make the difference

You might have noticed that you can add tons of stickers to your stories. No matter what you’re after, you’ll find a few nice stickers. When people engage with such stickers, your engagement will also grow. But of course, you’ll have to use them the right way.

Don’t put up random stickers just because you can. Instead, encourage your audience to get engaged. Get some polls in, ask questions, and use votes and slides. People need to actually engage if you want to see it happening, so you have to give them the opportunity.

Short form videos dominate

Short form videos dominate the market because people have never been less patient before. They want to see everything within a few seconds. If you drag it, they’ll move on. If you’re not doing it already, you’ll have to change the direction of your strategy.

To keep it simple, come up with more reels. Reels are popular on all platforms these days, even if they’re under different names. Short videos run the market, so everyone’s doing it. Make sure you don’t miss this big opportunity.

Random reels won’t make a big difference. They need to be relevant to what you do and actually have the potential to go viral.

Take advantage of the collab feature

The collab feature allows you to collaborate on different posts with others. The concept behind it is pretty clear, and you might have seen it before. The respective posts show up in both feeds. You might have seen posts with two different profiles at the top, as Instagram tells you who else uploaded them.

That’s exactly what the collab feature does, and the best part about it is different accounts can now share their audience and gain a higher engagement.

Start small, but you can obviously expand your horizons and start collaborating with local businesses, influencers, or brands in your area. At the end of the day, it depends on your account and what you are trying to achieve.

Engage with your Community

Engaging with your community is a great way to increase your Instagram followers and engagement. You can do this by responding to comments, liking and commenting on others’ posts, and joining conversations in your niche.

One effective strategy is to ask questions in your captions or stories. This will encourage your followers to start a conversation with you. And when they do, make sure you respond and keep the conversation going.

Another effective strategy to foster community engagement is by utilizing competition templates for your contests or giveaways. This will not only create buzz around your account but also encourage people to follow you and engage with your content.

Use user-generated content

User-generated content is content that your followers create for you. This can be anything from reposting their photos to sharing their stories. By using user-generated content, you not only show appreciation to your followers but also increase your reach and engagement.

To encourage user-generated content, you can run a branded hashtag campaign. This will encourage your followers to post photos using your hashtag, which you can then repost on your own account.

Another way to use user-generated content is to share customer reviews or testimonials. This will not only show social proof but also encourage others to engage with your brand.

Do a Live Video

Live videos are a great way to connect with your audience and increase your engagement. They allow your followers to interact with you in real-time and can give you an opportunity to showcase your personality and expertise.

To do a live video, go to your Instagram Story camera and swipe to the “Live” option. Once you hit “Go Live,” your followers will receive a notification that you are live and can join in.

During your live video, make sure to interact with your viewers and answer their questions. This will not only increase your engagement but also help you build a stronger connection with your audience.


Increasing your Instagram followers and engagement requires a combination of different strategies and techniques.

By implementing these strategies, you can increase your Instagram followers and engagement and build a stronger community around your brand. Remember to analyze your results regularly and adjust your strategy accordingly. With patience and persistence, you can build a strong presence on Instagram and achieve your goals.


Jeff Campbell