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The Future of Property Viewing: A Look into Matterport’s 3D Technology

The real estate industry has experienced a significant transformation in recent years, and technology continues to play a pivotal role in reshaping how properties are bought and sold. 

One revolutionary innovation that is changing the game is Matterport’s 3D technology. Gone are the days of static images and basic floor plans; today, prospective buyers can explore properties virtually, immersing themselves in an interactive 3D experience. In this blog post, we will delve into the world of Matterport’s 3D technology and explore how it is shaping the future of property viewing.

Immersive Virtual Tours: The Power of Being There

Matterport 3D technology allows real estate agents and property owners to create immersive virtual tours of properties. Potential buyers can now explore every nook and cranny of a house or apartment as if they were physically present, all from the comfort of their homes. 

The ability to move freely from room to room, examining the finest details, gives buyers a more comprehensive understanding of the property’s layout and condition. This level of immersion not only saves time for both buyers and sellers but also enhances the decision-making process by fostering a deeper emotional connection with the property.

Remote Accessibility: Breaking Down Geographical Barriers

One of the most significant advantages of Matterport’s 3D technology is its ability to break down geographical barriers. Prospective buyers are no longer limited by their location when searching for their dream property. Whether they are across the city or on the other side of the world, they can virtually step inside the property and explore it extensively. This remote accessibility has opened up a world of possibilities for the real estate market attracting international buyers and expanding the pool of potential customers for sellers. This means even if someone currently isn’t in matter port to view the property in person they can still see it.

Time Efficiency: Streamlining Property Viewings

Traditional property viewings can be time-consuming for both buyers and sellers. Coordinating schedules, traveling to different locations, and spending hours on-site are now becoming less necessary thanks to Matterport’s 3D technology. With virtual tours available 24/7, potential buyers can visit multiple properties at their own pace, without the constraints of fixed appointment times. For real estate agents, this streamlines the process, allowing them to focus on more qualified leads and close deals faster.

Transparency and Trust: Redefining Buyer-Seller Relationships

Transparency is a key factor in building trust between buyers and sellers in the real estate market. Matterport’s 3D technology promotes transparency by offering a comprehensive view of the property, leaving no room for hidden surprises. Buyers can see the exact condition of the property, its layout, and any potential flaws, which helps them make informed decisions. This transparency fosters trust in the seller, resulting in more successful and satisfying transactions. This leads to buyers being more willing to purchase the property as they’re certain of the state of affairs. Trust is incredibly important when dealing with large sums of money after all.

Cost Savings: Reducing Expenses for Buyers and Sellers

In addition to saving time, Matterport’s 3D technology also contributes to cost savings for both buyers and sellers. For buyers, virtual tours allow them to narrow down their options efficiently, minimizing the need for physical visits to properties that may not meet their requirements. Sellers, on the other hand, can reduce expenses associated with staging and maintaining properties for in-person viewings. As a result, the real estate market becomes more efficient and cost-effective for all parties involved.

The Rise of Data-Driven Decision Making

With the increasing popularity of Matterport’s 3D technology, a wealth of data is generated from virtual tours and property interactions. Real estate professionals can analyze user behavior and preferences, gaining valuable insights into what buyers are looking for in a property. This data-driven approach empowers agents and property developers to tailor their marketing strategies, better understand customer needs, and design properties that align with market demands.


Matterport’s 3D technology is revolutionizing the way we view and interact with properties. From immersive virtual tours and remote accessibility to time efficiency, transparency, and cost savings, this technology offers a plethora of benefits to both buyers and sellers. As it continues to evolve, the future of property viewing will undoubtedly be shaped by the boundless possi bilities that Matterport’s 3D technology brings to the real estate industry. Embracing this innovative tool will not only enhance the property buying experience but also redefine the way we envision the future of real estate.


Jeff Campbell