We all know that first impressions matter, even if it can sound superficial. Everybody dresses up for work and events; we know that our appearances influence the way people respond to us, and it can improve our chances of getting what we want. But do you pay the same level of attention to making a great first impression as a business? People interact with your business in many different ways, and each presents a unique frontier for creating a positive experience.
Here are some of the ways you can improve your brand’s first impression.
The office space
You’ll be entertaining clients at your office, holding events, and uploading photos of the location to your website and social media.
And consciously or not, people will make inferences as to how you conduct your business, and the sort of results you achieve, simply from the look of your office and building space.
Invest in creating the impression you want through interior design and commercial landscaping. Even in a less busy area like Brunswick County, your place of business communicates your values daily, which can have unexpected benefits such as helping to attract and retain local talent.
Whether it’s a static homepage with your company’s story, mission statement, and contact details, or a dynamic and responsive e-commerce store, your website plays a significant role in making the first impression for countless online visitors from North Carolina and beyond.
Websites can evolve over time, so consider revisiting the layout and design of your site.
If your brand prides itself on professionalism, does the site design visually communicate the same? A professional designer can make all the difference here.
Your employees represent your company at networking events, trade fairs, and conferences. How they present and conduct themselves will be perceived as a reflection of your culture and values.
Even as they introduce themselves and hand out business cards, your employees are one of the frontiers of your brand experience.
Make sure that your people can create an excellent first impression. Basics such as punctuality, good verbal and non-verbal communication skills, and overall professionalism should be second nature. Carefully choosing appropriate attire for the occasion also signals the amount of thought and preparation involved at the individual level.
You might be employing a dedicated sales team to initiate contact and create leads, or your business might offer inbound customer support over the phone or through chat or email.
These people also play a part in forming positive impressions of your business.
Communication over these channels is difficult because visual cues such as body language are lost. Well-trained customer service personnel are aware of these limitations and can effectively express themselves to generate a pleasant customer experience.
If your business involves selling a physical product off the shelf at a retail store, it pays to make the extra effort towards improving your packaging.
This is an opportunity to craft the experience you want your customers to have as they interact with the finished product.
Like the other frontiers of customer experience, packaging needs to communicate consistently. If your company emphasizes sustainability, for example, using single-use plastic packaging will undermine your message.
Be conscious of the power of product packaging and customize yours to make a good impression.
First impressions are powerful for individuals and businesses alike. Be prepared and take steps to ensure that you’re consistent and creating positive experiences in every situation and opportunity.