The Best Ways for Small Retailers to Start Selling Online

It’s no secret that more and more people are selling online these days. In fact, according to a study by Forrester Research, global B2C e-commerce sales will reach $1.8 trillion by 2023.

But for small retailers looking to enter the market, this presents another challenge. From beating the established competitors to selecting the best method to sell online, a lot is at stake. So, if you can’t help but wonder about what the best ways to start selling online are, especially if you are a small retailer, please consider the following.

Use A Shopping Cart Platform

When selling online, there are many platforms to choose from, but a shopping cart platform is an excellent place to start. Such a platform allows you to create a store on your website that customers can browse and purchase items from.

When choosing a shopping cart platform, you’ll want to consider the essential features. For example, do you need a platform that allows you to sell digital products, or do you need one that integrates with your accounting software?

Go for a platform that offers easy-to-use templates and allows you to add products, set up payment processing, and manage your orders all in one place.

Use A Sell-Your-Product Platform

If you are looking for a way to quickly and easily sell your product, consider using a sell-your-product platform. These platforms allow you to list your product, set a price, and receive payments. They make it easy for buyers to find your product and make a purchase.

With the many choices available, be sure to do your research before choosing one. When using a sell-your-product platform, be sure to follow the platform’s guidelines.

Also, ensure you price your product appropriately. Because if you price your product too low, you may not get any profit. Consequently, if you price your product too high, you may lose potential buyers.

Create an eCommerce Website

Creating an eCommerce website is another option for selling your products online. It allows you to have more control over your store’s design, branding, and customer experience. You also can add more products and features than you would on a selling-your-product platform or a shopping cart platform.

However, creating an eCommerce website can be expensive and time-consuming. You’ll need to hire a web developer to assist as you concentrate on other essentials.

Use A Social Media Platform

Social media platforms are another way to sell your products online. These platforms allow you to create a page or profile for your business and post products and promotions. You can also connect with customers and followers to start a community around your business.

With social media platforms like Facebook and Instagram, you will access hundreds of potential customers. If you market your brand and products well, it won’t take any longer before the prospects begin knocking for your services.

The downside to selling on social media is that you don’t have as much control over your store as you would with an eCommerce website. In addition, social media platforms can be expensive if you want to use paid advertising.


Dropshipping is an excellent way for small retailers to start selling online. You don’t need to worry about stocking or shipping products yourself with drop shipping. Instead, you partner with a supplier who will ship the products directly to your customers.

It can be an excellent option for small retailers who don’t have the resources to stock and ship products themselves. In addition, many dropshipping suppliers offer a wide variety of products, so you can find the perfect products to sell in your store.

Sell Digital Products and Services

You can sell digital products like eBooks, courses, or software online. This option is a good choice for small retailers who want to start selling online but don’t have any products to sell

Digital products can be a great way to generate passive income. In addition, many platforms allow you to sell digital products with affordable initial investment costs.

If you’re a service-based business, you can also sell your services online. This option is a good choice for companies that want to reach new customers or expand their reach to new markets.

Many platforms allow you to sell services online. And the best part is that you can create a profile for your business and post your services. Some of these services can include consultancy in law, finance, health, blogging, and so much more. Ensure that you are an expert at that particular service.

Wrapping Up

As a small retailer, selling online can be a great way to reach more customers and increase sales. But you can only start selling online quickly and easily by using the right tools and strategies. Above anything else, take the time to plan your strategy carefully, and you should be able to see results quickly.



Jeff Campbell