For most of the year, you’re an armchair traveler, poring over people’s trip reports and travel blogs when you can grab a minute from your boring job. For a couple of weeks a year you get to join them on the road when you take your annual vacation. Every time, you find yourself wondering whether you have what it takes to join them. Monetizing a travel blog isn’t easy, but it can be done, as demonstrated by the many blogs out there that are the main income for their owners. The tips below can help you get started.
Prepare to Work Hard
The first misconception is to assume that those bloggers spend all their time lying on beaches or being photographed artistically in beautiful locations. The answer is no, and you may be surprised by the grueling reality of travel blogging, whether you aspire to the glamour of a high-end influencer lifestyle or you’re more of a down to earth backpacker type.
The majority of your days won’t be spent lying on a tropical beach or walking around art museums but doing just what other people spend most of their days doing: working hard to make money. Of course, when you can do it with a view of the Mediterranean from your window, it can make all the difference. But you do need to anticipate some long days and a big learning curve in which you find out all about SEO, content marketing, savvy social media use and more. You will likely need to find ways to entertain yourself while traveling from place to place as well.
Have a Cushion
To be a successful travel blogger, you’ve got to travel, and that costs money even if you’re on a shoestring budget. On top of that, you need to have some savings or access to cash for the lean times or for emergencies. A great way to make sure that you have a cash reserve if you own your house is with a home equity line of credit. By borrowing against the equity, you have in your home, you can open a line of credit that you do not necessarily have to use, but it’s there for you if you need it. You can review a guide on this process and learn about the details, such as how to pay interest on borrowed amount after you sign on the dotted line.
Find Your Niche
With all the travel blogs out there now, you need to figure out your niche and who you are, what your voice is and what you want to concentrate on. Do you want to focus on budget travel worldwide? Is your specialty cycling everywhere? Maybe you want to write pieces that are more like essays or magazine articles, impressionistic posts about your experience in a certain place. Maybe you’ll focus on a particular approach to travel, such as eco travel or travel for families or seniors. The other thing you need to pay attention to is your writing and communication skills. Strive for accuracy and clarity. If your aim is more to write experiential essays than posts about how to travel in a certain place or a certain way, read some of the great travel writers, and work on your own writing skills.