CBD (Cannabidiol) oil is a product that’s derived from cannabis plants. Today CBD oil is used in many medicinal products. However, its usage is governed by rules & regulations. The CBD extracted from cannabis contains THC (tetrahydrocannabinol), a psychoactive substance that may cause intoxication. CBD oil consisting of more than 0.3% THC may become questionable on the ground of legality and, hence their sale is also governed by legal parameters.
Due to stringent government policies around cannabis products, manufacturers have even come up with various drug tests, including the delta 8 THC drug test. Today many CBD products are available online, but one of the world’s biggest marketplace -Amazon, doesn’t sell CBD oil online.
CBD oil is a mixture of CBD and an inert carrier oil like hemp seed oil or coconut oil. Today one can find CBD oil in capsules, food items, click to read Delta 8 thc cartridge review, tinctures, oil bases for vaporizers, and beauty products such as lotions or bath bombs. Studies suggest that CBD oil provides tremendous health benefits and is stronger & more natural than most non-steroidal anti-inflammatory drugs. Experts claim that CBD oil can treat various health problems, including anxiety, acne, chronic pain, epilepsy, depression, Parkinson’s disease, insomnia, etc.
Why doesn’t Amazon sell CBD Oil?
The retail giant Amazon sells lakhs of products under its umbrella, but it doesn’t sell CBD oil. Although many products appear for sale while searching CBD oil on Amazon, they are just hemp oil and not cannabis-based CBD oil. CBD oil is made by cold pressing the flower material, while hemp oil is prepared from processing the hemp plant’s seeds. Hemp oil consists of healthy proteins, fatty acids, and micronutrients. However, it doesn’t contain CBD or any other cannabinoids. Let’s know the five main reasons why Amazon does not sell CBD oil through its online retail platform.
1) Strict policy & compliance requirements
Amazon has disclosed a list of items that are not allowed on its platform, and this list contains CBD products. Under that list, the company has described that the products offered for sale on Amazon must comply with all laws and regulations. Amazon has a stringent policy on what can be sold through its online retail platform. Even though this information is not open for the general public, one can see the exact list of what’s allowed to be sold on Amazon by making an approved seller’s account.
2) Business complexity
Every country has different rules & regulations on cannabis & cannabis-derived products. It will not be easy for Amazon to consider the laws & regulations of various nations and make a single transparent policy to facilitate CBD oil sales. Amazon ships millions of packages every day and, to cater to the ever-changing legal CBD landscape would be a tedious exercise. From the legality perspective, it’s all very complex and confusing and not worth the risk for the brand equity of Amazon. Hence it will restrict CBD products until CBD becomes globally legal.
3) Prohibition of drugs
Amazon follows a strict policy on any drug or drug-related paraphernalia where it does not allow the sale of drugs. CBD also falls under the category of drug, and hence CBD products are not available on Amazon’s online retail platform. Although CBD products are gradually moving from illegal status to legal worldwide, it is still a regulated substance, and hence Amazon has banned it.
Amazon’s list of items further elaborates that the supplements must not contain controlled substances. Controlled substances include illegal drugs, such as heroin or cocaine. So substances or products containing controlled substances cannot be listed on Amazon. Since products containing cannabidiol (CBD) come under Schedule I Controlled Substance; Amazon does not sell them. As mentioned above, many CBD products contain the psychoactive substance THC, which is also used for intoxication purposes. Psychoactive cannabinoids may cause tachycardia, enhancement of sensory perception, and euphoria in a person. Besides, it may also lead to difficulties in concentration & impairment of memory.
4) Hurdles in secured e-commerce payment systems
Needless to mention that e-commerce payment systems have become increasingly popular nowadays due to the widespread use of online banking & shopping. Being an international retail giant, Amazon ensures a secured payment system for its valuable customers. However, some of the largest online payment processors like PayPal and Stripe don’t allow payments for CBD products. Due to the regulatory substance THC in CBD oil, payment gateways have also restricted transacting it. An international platform like Amazon would never let their valuable customers have inconvenience due to the restriction of the payment system.
5) Sustaining brand equity in the long run matters
Building credibility and brand equity is the most crucial process for any brand. It requires years of investment and perseverance to create brand equity. Maintaining impeccable quality products, fast delivery, profound customer service, and effective communication channels have made Amazon an international e-commerce giant today. At this juncture, the company cannot afford to take any such step that will affect its credibility or adversely impact the customer experience. The company may have to pay a high price if potentially illegal substances or products are being shipped under its umbrella. That is also why Amazon has imposed a ban on selling cannabis-derived products.
Presently there are hundreds of listings when you search CBD oil on Amazon. However, most of them are labeled products like Hemp cream and Hemp oil. Amazon is selling these products because they do not contain cannabinoids and come under the ambit of legal regulations.
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