With an increase in competition, we know how important it has become to Focus on the marketing strategies regarding your business. Especially when you are an entrepreneur, you do not have a whole lot of expenses to put into marketing.
The increasing reach of digital marketing among people the digital marketing has been crossing heights on the expenses that it requires.
And when you are an entrepreneur or a starting a new business you really have to hold back on expenses to finally earn some profit for yourself. This can make it very hard for you to hire some strategic planner for your marketing. It is everything in you losing hold on the marketing field of your business.
So how to sustain yourself and your customer reach in these expensive trends in marketing? No one can limit your creativity and dedication! Here we will discuss just that. Expensive marketing doesn’t mark success similarly less expensive marketing doesn’t mark failure.
Let us embark on a journey of learning 10 cost effective small scale business ideas and see how you can preserve your expenses simultaneously with marketing your business!
We all know what social media today is capable of. That is not one person who does not have a social media account. So what are we waiting for when we have a platform to present ourselves as a business one would like to choose?
It has the potential to make you into the dream that you started with. You can witness many different successful businesses completely relying on social media for their marketing. Therefore maintaining a proper page or account on social media will help you market yourself in the best way possible.
A very basic but very under-mind process by many business owners is research. Why not utilize the easily accessible and cost-effective method to own every possible knowledge about the trends in your respective market? Not only do you get to acknowledge yourself on different friends but you will also understand the needs of your customers.
Do you remember what except for some sort of a new approach made your product stand out? Yes! It is the quality of products offered by you. It is that quality of products that help you on loyal customers. And you know what loyal customers mean? Cost-free marketing for your business! Therefore always work towards sustaining your product quality.
Many macro businesses have a lot on the platter to not be able to maintain their customer data. Therefore they go for the services regarding data collection.
But you being a small-scale business are very efficient in maintaining your own customer data and planning out bullets proof strategic plan for yourself! Then get going!
Rich media and infographics
You need to understand the audience perspective. And today people are more attracted towards visuals as well as audios. Therefore try to bring in your website a beautiful entanglement of text, audio as well as videos where required.
LinkedIn is definitely a go-to website to grow your approach among different groups. This can be a method for you to be at the top of your marketing game in the most cost-effective manner possible.
Hold contests and referral programs
Arranging weekly and monthly contests will definitely be proved to be beneficial for your business marketing. It might seek out for your expenses but it will be worth it! Another method can be setting up a b2b referral program through incentives to find potential leads.
Keep your blogs coming
Though seemingly a slow process, blog writing and making them available every other day on your website helps you earn organic traffic. Blogs can be your way to your audience’s brains as well as hearts! To avail such excess, Do you really think that time and consistency blog needs will be in vain?! If yes! You need to think harder!
Guerrilla marketing is common among small-scale businesses because of its nature of being cost-effective and specifically targeted. Guerilla Marketing helps you reach your audience with the utmost transparency and clarity.
Many businesses have made Guerilla Marketing marketing a part of their marketing campaigns and many are likely to do so in the future. Well, what are you waiting for?!
Maintaining Public relations
Public relations has been an age-old technique to keep your business running and prospering. Therefore paid public relation that can be one of your go-to methods for maintaining your business marketing in a highly cost-effective manner.
Definitely, it is given with the word paid you will have to put in some investment to earn returns. But believe me, it will be all worth it! To maintain your budget balance you can start paid public relations campaign in fragments. Taking it as a whole might prove to be an unnecessary dent. So? Remember, many drops together comprise a sea!
After his 5-year stint in USA, Zubin Ajmera returned back to India.
He’s a regular working employee, Founder of 2 online businesses, and started Progress and Win, a site where he helps other working employees start a side-business from scratch to create a second income source.
Unlike others, he doesn’t call himself a “digital marketing expert”, and only shares no-B.S, no-fluff content with proven techniques to earn more income