5 Outbound Email Marketing Tips for Marketing New Products in 2021

Plan your strategy and goals upfront

It is important to lay out a plan for your business as it will help you focus. It will also help you overcome any obstacles that come your way.

One of the most valuable things about planning is that it helps you give direction and meaning to your efforts. Planning also provides a sense of structure and order, which can be helpful in keeping you motivated in the long run.

Use a different offer in each message

The goal is to create a call-to-action for each message that offers something different. For example, the first email might offer a 10% discount on everyone’s favorite product. The second email might offer a free eBook, or an exclusive report.

The call-to-action can be simply asking someone to sign up for your newsletter, download an eBook, or share it with their friends on Facebook.

With the help of nlp machine learning you can make your offers much more unique with the help of artificial intelligence.

Keep it short, precise, and sweet

Digital content has been getting shorter, and more precise in recent years. As a result, the best way to take advantage of this is with short and sweet copy.

The average internet user attention span has decreased from 12 seconds in 2000 to 8 seconds in 2013. This means that people will not read long content, but they may skim it quickly for key points.

People are used to reading short blurbs with headlines that can be shared on social media and other platforms of their choice. This is where you can get your audience hooked on your post with just a few words and phrases, catering to what they’re looking for in their feed without giving away too much information.

Send emails at the right time for the right person

Timing is everything when it comes to sending emails. Too late and you risk not being relevant anymore. Too early and they will probably have already forgotten about you.

In order for an email to be effective, it needs to be sent at the right time for the right person. If a person is looking for a new job, they are most likely going to check their emails every day. So if you want them to read your email, it should be sent either in the morning, during lunchtime or in the evening. It’s also important what time zone you are working with as there may be a transatlantic difference that needs to be taken into account when you are writing an email campaign.

The best way of figuring out when people usually check their emails would be by paying close attention to

Tailor your content to the audience

You can tailor your content to the audience by using personas, demographics, and psychographics.

Personas: Personas let you know more about a specific audience member that you are targeting. You can use personas to make your content more relevant to their needs and wants.

Personalities: Personalities are another way of categorizing different audiences in order to target them better with the right kind of content. You can find out what personality type a specific customer is by taking surveys or analyzing their social media posts.

Demographics: Demographics tell us how old, rich, or educated a specific audience member is etc. We can use this knowledge so that we know if the customer will be interested in our products and services.


So whether you barely know how to do outbound email or not. We hope this article will give you an idea or two on how to start/improve your outbound email progress today


Jeff Campbell