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5 Powerful Ways to Apply SEO on Instagram for Social Marketing Purposes

Since Instagram’s creation, it opened an amazing portal to share photos and grow popularity. There are over 1 billion active users on Instagram. More than 60 million photos are uploaded every day, and over 1.6 billion “likes” are given every day.

SEO, also stands for Search Engine Optimization, can also be applied on Instagram. Many popular and non-popular brands started to learn the methods of SEO through which they can boost their brand messaging. Instagram only requires one thing i.e., how to showcase the skills of creativeness using photography and beautiful image description, and appropriate hashtags. If you have already made your profile eye-catching and have built a decent reach, now it’s the perfect time for you to apply SEO on Instagram for social marketing purposes.

You know that unlike other social media platforms, Instagram is specifically a mobile app-based social media platform. Thus, you cannot post or schedule your upload through your laptop or desktop. This is a reason why many marketers are discouraged from using Instagram.

To gain productivity, the marketing department must have Instagram installed on their cell phone. If you want to use Instagram for social marketing purposes, considering checking out TokUpgrade for the best ways to grow your Instagram account faster.

Make a Clear Message for Your Brand

The most important way to create a good SEO for Instagram is to give proper effort with your brand’s messaging.

Make sure you create some key phrases as well as relevant hashtags that can be used regularly. Remember, Instagram is a platform for sharing photos. So, just creating a solid brand message won’t be enough for you. You need to equally concentrate on representing your brand visually as well as your brand’s message.

These branded tags will come in handy in your brand’s messaging and can be used daily with newly uploaded content on Instagram. Also, try to maintain some specific keywords within the description of your Instagram post. Thus, your Instagram account will be indexed in a particular category on the internet.

Host a Giveaway Contest

According to Instagram is a fantastic platform to gain a huge number of followers, just by hosting contests.

All you need to do is invest a little amount of money. This simply means you’re investing a little amount of money to give specific prizes to those who participate in your contest.

Remember one thing, if you want to host a giveaway contest to boost your Instagram profile reach, keep in mind that Instagram is a photo-sharing based app and the users are there to enjoy the photography in their feeds. This implies that the contest should be photo-based.

Let me show you an example. Suppose you own a smartwatch company host a contest where people can submit their best photography on wristwatches. You also announced that everyone must follow your Instagram account and submit one of their best photos. The winner will be given a smartwatch.

This is the way to host a giveaway contest where you can attract a lot of followers to gain future customers. But if you’re still struggling to gain followers, then buy 50 likes on Instagram.

Keywords and Hashtags Are Important

When it comes to Instagram, keywords, as well as hashtags, play a crucial role.

Though, you can’t use whatever hashtag or keyword you want to optimize your Instagram account. You can go through many apps to see what kind of hashtag people are using to get some idea. It’s your responsibility to use appropriate and relevant hashtags that will work best as per your post.

If the hashtag is relevant in nature, then you’ll gain popularity and SEO reach in no time.

Find Influencers on Instagram

One of the creative ways to use Instagram for social marketing purposes is to hire influencers who can give a push to your brand messaging. Visit this website to get an idea of how to scrape the emails of these influencers.

Talking about influencers, they can be anyone between celebrities, famous bloggers, or other people who have an enormous following. Find some influencers on Instagram and track down the particular ones who are well fitted for your niche. Seek out those influencers and ask if they would like to post your content in exchange for some wage or free commodities to help boost your SEO.

You might want to start with micro-influencers who have a more modest number of followers but a higher audience engagement on their content. It can help you increase your brand’s awareness fast. If you’d like to know more about micro-influencer marketing, follow this link to a complete guide:

Trying to find influencers on TikTok instead? Try using a influencer search tool  like Influence Grid to find the perfect influencer for your niche.

Advertise Through Instagram

Once you have known the suitable hashtags and keywords for your social marketing on Instagram, you may now step into advertising. Instagram offers a feature where you can switch your account to a business account. Upon switching to a business account, you can advertise your business on Instagram.

If you want to boost your SEO without much effort, you can go through metrics and engage proper target channels.


These are the five strategies to use SEO on Instagram for social marketing purposes.

If you follow these steps to gain a huge number of followers, you’ll find that your followers, productivity, discoverability, and engagement increased because you have optimized your Instagram account for social marketing. Always remember, consistent action creates consistent results. If you post regularly and maintain a good consistency, you’ll taste the fruit of success in no time.


Jeff Campbell