As tech continues to develop, webinars are becoming increasingly popular. People like to learn new things without leaving the comfort of their homes, and webinars cater to that need. They have become especially popular this year during the pandemic, as businesses have needed to develop more of an online presence to meet consumer needs by utilizing the best webinar software.
If your business hasn’t started hosting webinars yet, it should. Here’s why.
Webinars can be great at boosting sales. Say you’ve got a potential customer browsing your website (need help creating digital marketing campaigns for your website?
Find it here: https://www.fastfwd.com/digital-marketing/), once they’re there, if a banner or call to action button pops up advertising your webinar, they might attend. At the webinar, you can talk about your great products and services, and send a follow-up email afterward.
This person is then much more likely to buy something than someone simply clicking on your website for a few minutes.
Connecting with customers
Webinars are also a great way to connect with your customers.
You create a face for your brand and can host a Q&A at the end of the webinar. This creates space for customers to get to know you and have faith in your brand. Customers want to support businesses, so show them that you’re trustworthy and that you listen. It goes a long way.
Just make sure your host knows how to prepare for a Q&A and doesn’t buckle under the pressure.
Reaching more people
You can host a lecture in a local theatre hall or business establishment.
But how many people will attend? They need to be located nearby, have a free schedule and be physically able to get there. But, with a webinar, all these hurdles are eliminated.
All a person needs is a phone or computer to watch the webinar. They don’t even need to be free at that specific time, as they can watch it later. Hosting webinars means reaching more people, and that’s a great thing.
Webinars are great because they provide you with a lot of content – if you’re smart.
While you only host one webinar, once it’s finished you can edit your webinar into lots of different chunks and redistribute them. A short clip on a specific topic can be posted on your social media profiles, another to your website and another to an email campaign. And repeat!
The key to great marketing is to post little and often – and make it relevant. So, if you’re hosting lots of webinars, you’re creating a gold mine of short clips to share with your following and increase your rankings.
However, by hosting webinars, you regularly tap into your customers’ world and can work out what they want and need. While the Q&A at the end might benefit them, it can also benefit you.
Use your webinar to learn about your customers and stay up to date with current trends.