Which Social Media Platforms Drive the Most Sales in 2022?


Social media has been a reliable ally to the business world. It affords business owners the luxury of working less and getting bigger paychecks even while taking a nap. However, you need to know which social media platforms will do the trick for your business.

With a swelling number of social media platforms, it will be unrealistic to just dive into them all. So, in this article, you will learn about the social media platforms that will give you more sales and money.

We have curated a list of top social media sites based on the number of monthly active users (MAUs). A high number of MAUs means that your brand will reach more people, generate leads and make sales. MAU is a great metric for choosing the right social media platform but there is more to consider.

Things To Note Before Choosing A Social Media Platform For Your Brand

Putting your brand out in the social space is important. But before doing this, you need to decide on which is the right social media platform for your brand. If your business must make good progress on social media, you must get answers to these questions:

  • Is the social media platform the right fit for your brand image?
  • Is your target audience using that social media platform?
  • How many social media platforms can you operate at once?
  • Do you have the budget to run the social media platform(s) you have chosen?
  • Do you have the required social media marketing skill?
  • Will you hire a professional like a social media manager to work for you?

Knowing the answers to these questions will make choosing the right platform easier. Also, it will make you better prepared for your online business.

The Best Social Media Platforms For More Sales

1. Facebook

Facebook is the biggest social media platform in the world. According to Datareportal, in January 2022, the platform had 2.912 billion monthly active users. This is about 36.8% of all the people on Earth. Also, there are over 200 million businesses on Facebook.

Over time, Facebook has introduced many tools and features that support businesses. Some of these features are:

  • Facebook Insights to measure your performance
  • Facebook Advertising.
  • News Feed Targeting to help your post reach the right people.
  • Facebook free stock images for advertising.

2. YouTube

If your business is big on video marketing, then the best social media platform for you is YouTube. With about 2.2 billion MAUs, YouTube ranks as the second-biggest social media.  Videos have a high potential to convince your audience into buying your product and that’s why YouTube is such a huge platform for marketing.

A MultiVisionDigital infographic shows that viewers are 64% more likely to purchase after watching a product video.

Some YouTube features that help marketers are:

  • YouTube advertising
  • Live Streaming
  • YouTube Cards
  • YouTube fan finder.

3. Whatsapp

Whatsapp is a free instant messaging app that has about 2 billion MAUs. It allows you to send text messages, and make phone and video calls. The platform was founded in 2009 and has graduated into a business space with the introduction of its business app. Whatsapp is cost-effective and supports multimedia and cross-platform communication.

Of course, you can’t run ads on this platform. However, the business app version makes doing related activities a bride. Plus, t

Whatsapp is a great choice for small businesses.

4. Instagram

Instagram is a visual social media platform that has up to 2 billion MAUs. The app has proven to be business-friendly, especially with its business profile option. The app asso features amazing updates such as Instagram advertising, Instagram shopping and Insights, which support marketing.

The “gram” is a great platform to be on. With Instagram trends and content sharing formats like Feed posts, Stories, Reels, IGTV and IG Live, your business will get plenty of Instagram likes and skyrocket sales.

5. Messenger

Messenger is a standalone Facebook app that was created primarily for messaging. Introduced in 2011, it now has 1.3 billion MAUs.

Here are 4 Messenger tools that can help your business:

  • Facebook messenger ads
  • Comment guard
  • Messenger website chat widget
  • Chatbot drip campaign
  • Chat blasting

6.    WeChat

WeChat is a free instant messaging and calling app. It was developed by Tencent and introduced in 2011. With about 1.26 billion MAUs, it is the largest social media platform in China.

Business owners can make more sales from WeChat with its features such as:

  • Targeting options
  • Loyalty cards
  • Easy payment system
  • WeChat groups
  • WeChat ads

7.    TikTok

TikTok, also known as Douyin in China, is a social media platform that allows users to create, watch, and share short videos. It is owned by a Chinese company, ByteDance Ltd, and is available in 40 languages.

TikTok has up to 1 billion MAUs. With its filters, sound effects and music snippets you can create viral content for your brand. You can also use TikTok to make sales with TikTok advertising and Influencer marketing.

8.    Sina Weibo

Founded by Sina Corporation in August 2009, Sina Weibo (新浪微博) is a Chinese microblogging (weibo) platform. It is one of the largest social media in China with 573 million MAUs.

Sina Weibo has features that are similar to Twitter and Instagram. Users can mention and follow other people, use hashtags, post photos, stories, repost and get verified etc. You can use the platform to boost your brand visibility, advertise and target your content to the right people.

9.    Telegram

Like Messenger and Whatsapp, Telegram is also a free instant messaging service. The app is known for its high security as it provides end-to-end encrypted voice and video calling, file sharing and many other features. Founded in 2013, it has about 550 million MAUs

Business owners can create chatbots for their Telegram platform or broadcast messages to up to 200,000 people via the channel feature.

10. SnapChat

Snapchat is yet another multimedia instant messaging app. It’s popular for its amazing filters. Snapchats about 540 million MAUs. The platform provides an interactive system that brands can use to connect with their customers. If your brand caters to a younger demographic, then Snapchat is for you.

SnapChat business manager presents business management tools such as analytics, custom ad targeting, creator marketplace, product catalogues etc.

11. Pinterest

Launched in January 2010, Pinterest is a visual discovery platform for finding ideas and inspiration with 444 million MAUs. It allows users to create and share images and videos. According to Pinterest, pinners are 7x more likely to purchase products they have saved.​

To support businesses, Pinterest offers features like

  • Pinterest advertising
  • Targeting options based on audience, demographics and keywords to reach the right people.

12.  Twitter

Twitter is an American microblogging and social networking service founded in 2006. It has about 437 million MAUs. The platform has mostly been a driver of conversations in politics, news, entertainment, sports, pop culture etc. But brands can benefit from Twitter as it offers a variety of marketing tools including Twitter advertising, advanced search and Twitter analytics.

13. Reddit

Reddit is a social platform where users can post various content with about 430 million MAUs. It has the potential to influence purchase decisions. Also, you can run Reddit ads and get inspiration from other businesses.

14. LinkedIn

LinkedIn is a business and employment-oriented online service founded in 2003. It has up to 303 million MAUs. You can grow your business for more sales on LinkedIn by:

  • Hosting virtual events via LinkedIn Live
  • Using LinkedIn product pages
  • Get clients via the LinkedIn service marketplace
  • Running ad campaigns.


Now you know the top social media sites that will keep you going to the bank. Be sure to check out other factors and ask the right questions so that you choose the best platform for your business.

Jeff Campbell